Beauty Trends

Get a post-workout glow (without lifting a finger)

A whisper of concealer, a brush of mascara and blusher that looks like your cheeks made it, we’ve put a fresh spin on minimalism. Our #MakeMe campaign aims to free your freckles and to celebrate skin so swap suedette for gloss and exchange matte for dewy to try a new take on ‘no make up make up’. The perfect excuse to adopt a more stripped-back (but beautiful) vibe, why not surrender your falsies and splurge on a great eyelash curler? 

Skin is certainly ‘in’ and with {skin care} regaining its hold on our hearts (and our wallets), the scales are now tipping in favour of ‘realness’. Who cares about pimples or pigmentation? Acceptance is finally challenging ‘flawlessness’, with skin and its various quirks being viewed through a new, celebratory lens.

The pursuit of perfection is old news, with standardised ‘norms’ and definitive trends being swapped for a far freer feeling surrounding what constitutes ‘cool’ and what ‘beautiful’ means. It’s all about putting your best face forward – accepting what you can’t change and enhancing what you can – so, with this in mind, we’re urging you to break your make up mould and ride this wave of creativity. 

The beauty world is ripping up the rule book, so why not try matching your look to your mood? If you want to go glam, rock a smoky-eyed look to the supermarket. And, if you fancy a glossy highlight then, glow forth and exude a fresh-faced, healthy radiance. Don’t stick to one make up menu and play with your products to reveal every alter ego. Your personality is multi-faceted, so why should your make up feel so formulaic?

One look we love is this minimalistic ‘post-workout’ approach which not only saves times but mimics that well-rested, clean-living aesthetic that makes you look gorgeously ‘glowy’ and virtuous. Even gym-phobes can create that flushed, outdoorsy vibe with some luminous, water-weight bases, strategic concealer and creamy cheek colour or barely-there bronzer. 

And because there are no limitations (except your imagination), everyone can embrace a nearly-bare-face – as showcased stunningly by our model Jane (who is in her 60s). The recipe? BECCA’s breathable, glow-giving {Aqua Luminous Foundation} applied sparingly – only where you want to camouflage or even out your skin tone, followed with Rituel de Fille’s {Inner Glow Crème Blush} in the shade ‘frenzy’ – blended over apples of the cheeks and to your lips to mimic pinched-your-cheeks prettiness. 

Highlight your ‘high points’ with Elizabeth Arden’s {Eight Hour Cream} – the nourishing formula grants an incredible, dewy-skinned gleam – then finish by ‘lifting’ your lashes with Surratt’s best-loved {Eyelash Curler}, and brushing-up brows with your shade of Charlotte Tilbury’s {Legendary Brows}. 

The ultimate ‘Saturday Face’, this works equally well for a Monday morning or a Friday night out – just go with your gut and abandon the ‘guidelines’. It’s time that you joined our #MakeMe revolution…


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…