Beauty News

6 offbeat hair heroes that your locks will love

For far too long hair care has played second – or even third! – fiddle to skin care and make up, with very little launching that managed to tickle our antennae. However, that’s now changing with a swathe of innovations shaking up the tired hair care industry. Not just new shampoos and must-have masks, we’re seeing a game-changing crop of tantalising treatments, styling aids and fixing mists which have renewed our lust for all things tress-related. Here are six offbeat hair treats we’re sure your locks will love…

Offering a whopping 21 benefits, Pureology’s {Colour Fanatic Multi-Tasking Hair Beautifier} is in a category of its own. Not a term we’ve heard, this ‘beautifying’ mist is not just an essential for all those who tint their tresses, but a stand-alone hero providing benefits to all hair types and textures. Priming, perfecting and protecting, this detangles, tames frizz, ‘seals’ split ends, promotes shine and replenishes much-needed moisture. What’s more, Pureology’s proprietary AntiFade Complex protects and prolongs costly colour – minimising fading to help keep your precious pigment looking luminous.

Brand new from Briogeo, their innovative {Don’t Despair, Repair! Deep Conditoning Hair Cap System} acts like a sheet mask for your locks – sealing goodness in to help intensify the tress-transforming benefits. A two-piece kit, the mask is massaged into hair which is then ‘wrapped’ in the essence-infused steam ‘cap’. Lined with micro-encapsulated argan oil beads, delivered via positively charged algae shells, these clever beads are drawn to damaged areas – repairing brittle, stressed-out lengths and visibly enhancing your hair’s health within just fifteen minutes.

A heat-protective treatment-turned-impressive styling aid, Living Proof’s (somewhat bafflingly entitled) {T.B.D. Multi-Tasker Styler} is the Holy Grail mane manager. Designed to ‘tame’, ‘blowout’ and ‘deconstruct’, this is the perfect way to lighten your luggage – reducing an extensive hair care arsenal to one, does-everything essential. Heat protective, you can rake this through damp lengths prior to blowdrying or heat styling, use to rein in strays and manage flyaways or ‘scrunch’ through mid-lengths to achieve an enviable coiffé decoiffé aesthetic. It’s a miracle.

Hair health begins within so stimulate your strands with OUAI Haircare‘s much-lauded range of super supplements. Perfectly prescriptive, choose from Dry Hair, Thin or Oily Hair, and rectify your hair woes from the roots. Super-charged with a targeted cocktail of growth-stimulating, scalp-balancing or nourishing extracts, each 30-day course will transform limp or lacklustre locks into beautiful crowning glories. Jen Atkin can’t put a foot wrong when it comes to maintaining our manes, so place faith in her brilliant pills and witness your hair flourish in under three months.

Reimagining the humble hairbrush, RAINCRY’s {Magnesium Volumizing Brushes} are handcrafted in Italy to bring that sought-after, La Dolce Vita bounce to your blowdry. Making it easy to achieve a just-stepped-out-the-salon look from your own home, these barrel brushes boast a magnesium allow core, which heats and cools much faster than ceramic to help ‘set’ your style and grant that super-sleek and glossy polish we all crave. In four sizes for short and fine to long and thicker hair types, invest in one of these and get set to turn heads…

And if your hair’s susceptible to snagging, then invest in SILKE’s {SILKE Hair Ties} – bobbles bound with pure, strand-smoothing silk which keep your mane in place while minimising breakage. Available in three colours – pale petal pink, black and jewel-toned brights – these brilliant bands are a must for all those who’re persistently tying their up. So simple but you’ll quickly wonder how your hair survived without a set of these ingenious elastics.


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...