Tried and tested

The Lip Plumping Treatment Every Liquid Lipstick Wearer Needs

If winter’s ravages have taken their toll, and left you with lips that feel like the Sahara (and look decidedly reptilian), this little-known (but 5 star-rated) lip treatment will quench skin’s thirst, plump up deflated pouts and eliminate give-away scales…

Jouer’s {Essential Lip Enhancer} looks unassuming – housed in its fuss-free white tube – but don’t be deceived by the innocent exterior… this balm has potent lip-perfecting properties.

Completely non-greasy yet phenomenally long-wearing (apply once and your lips will feel soft and conditioned for hours on end), this is an excellent overnight salve for chapped kissers (ideal at the end of a day exposed to the elements, or any epic snog-fest (lucky you!!)).

We’d maybe go so far as to say that it’s the nonpareil of intensive treatments for sore lips in desperate need of rescue. And we are not the only ones who seem to think so… just scroll through the reams of reviews from Cult Beauty consumers, who’re evangelical about Jouer’s unsung hero.

We particularly like this one: “I regret waiting so long to discover this. It is a ‘holy grail’ product for me, and I have already purchased another. It leaves my lips feeling nourished, soft and somehow plumper” (@Michelle).

And are suitably impressed with this one: “A game-changer, I put this on at night before bed and wake up with amazing lips – not a crack or flake in sight! Sometimes I wear it alone and LOVE it. Super, super nice” (@ML).

At only £12, this is a purse-friendly investment in the fullness, hydration and happiness of your lips, for a lot less than the cost of fillers.

And with FREE SHIPPING on Jouer throughout April, this is the perfect opportunity to take the plunge. Let your lips do the talking… they’ll certainly thank you.



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...