Intelligent Beauty

Your Cult Beauty Edit – The Most Wanted

We’ve created {Your Cult Beauty Edit – The Most Wanted} – the first customisable beauty box, packed with products to suit every skin type, complexion and hair texture, with a phenomenal 30% saving. Yours for £95, we’ve pre-selected three of our most-wanted skin care heroes, and now it’s up to you to customise the box with your choice from an edit of beauty bestsellers…


Emma Hardie {Moringa Cleansing Balm}

“I’ve found my new go-to cleanser – I’ll never be without this one. I’ve used many balms but this one is the best. The texture is glorious – so soft and smooth on the skin. The scent of the oils is divine – a bright fruity floral blend. And it is a work horse! I double cleanse at the end of the day and this balm – in combination with the double sided cleansing cloth – gets every bit of make up and daily residue off my skin. I have maturing oily-combination skin and I’ve seen a brighter, more even complexion since starting with Emma Hardie.”

Pixi {Glow Tonic}

“I suffer from acne-prone skin with lots of acne scarring and I’ve tried almost every skin care product you can name, from high-end to drugstore. This product is amazing. It cleared up my skin and has helped to reduce scarring. It’s gentle enough for my extremely sensitive complexion but does the job -leaves my skin feeling soft, 100% clean and smooth. My pores have shrunk in size. I cannot get enough of this product!”

Alpha-H {Daily Essential Moisturiser SPF 50}

“I wear this every day no matter what the season. My trusted one, I discovered this during pregnancy when my skin changed from oily to dry and back unpredictably, and as an additional bonus, I developed hyperpigmentation. This cream is comfortable, protective and feels amazing – oil-free yet moisturising. Amazing value for money, I use just one pump for the whole face and half pump for my neck. My only regret is not finding this earlier!”

Watch Cult Beauty’s co-founder Alexia Inge explaining what makes this holy skin care trinity so sought-after…



Personalise your Cult Beauty box with your favourites from this trio of bestsellers…

Stila {Stay All Day Liquid Lipstick}

Beloved by beauty bloggers, this long-wear liquid lipstick is incredibly pigmented; it glides on and dries fast to cloak your lips with kiss-resistant colour. First, line your lips to prevent feathering, then use the doe-foot applicator to trace the lip perimeter before you ‘fill in’ to achieve a stunning, high impact-low maintenance look that literally stays all day.

OUAI Haircare {Shampoo}

Created by celebrity coiffeuse Jen Atkin – hairstylist to the Kardashians, Hadids and Jenners (to name a few) – this gorgeous shampoo grants you access to her A-list expertise. Whether you opt for ‘Clean’, ‘Smooth’, ‘Repair’ or ‘Volume’, OUAI’s unctuous and heavenly-scented shampoo creates an incredible lather – eliminating oil and product build-up to leave your hair feeling ‘squeaky’ but not stripped. Enriched with hydrating, strand-enhancing plant extracts, each incarnation leaves locks looking enviably lustrous.



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...