Intelligent Beauty

Your Cult Beauty Edit – The Most Wanted

We’ve created {Your Cult Beauty Edit – The Most Wanted} – the first customisable beauty box, packed with products to suit every skin type, complexion and hair texture, with a phenomenal 30% saving. Yours for £95, we’ve pre-selected three of our most-wanted skin care heroes, and now it’s up to you to customise the box with your choice from an edit of beauty bestsellers…


Emma Hardie {Moringa Cleansing Balm}

“I’ve found my new go-to cleanser – I’ll never be without this one. I’ve used many balms but this one is the best. The texture is glorious – so soft and smooth on the skin. The scent of the oils is divine – a bright fruity floral blend. And it is a work horse! I double cleanse at the end of the day and this balm – in combination with the double sided cleansing cloth – gets every bit of make up and daily residue off my skin. I have maturing oily-combination skin and I’ve seen a brighter, more even complexion since starting with Emma Hardie.”

Pixi {Glow Tonic}

“I suffer from acne-prone skin with lots of acne scarring and I’ve tried almost every skin care product you can name, from high-end to drugstore. This product is amazing. It cleared up my skin and has helped to reduce scarring. It’s gentle enough for my extremely sensitive complexion but does the job -leaves my skin feeling soft, 100% clean and smooth. My pores have shrunk in size. I cannot get enough of this product!”

Alpha-H {Daily Essential Moisturiser SPF 50}

“I wear this every day no matter what the season. My trusted one, I discovered this during pregnancy when my skin changed from oily to dry and back unpredictably, and as an additional bonus, I developed hyperpigmentation. This cream is comfortable, protective and feels amazing – oil-free yet moisturising. Amazing value for money, I use just one pump for the whole face and half pump for my neck. My only regret is not finding this earlier!”

Watch Cult Beauty’s co-founder Alexia Inge explaining what makes this holy skin care trinity so sought-after…


Personalise your Cult Beauty box with your favourites from this trio of bestsellers…

Stila {Stay All Day Liquid Lipstick}

Beloved by beauty bloggers, this long-wear liquid lipstick is incredibly pigmented; it glides on and dries fast to cloak your lips with kiss-resistant colour. First, line your lips to prevent feathering, then use the doe-foot applicator to trace the lip perimeter before you ‘fill in’ to achieve a stunning, high impact-low maintenance look that literally stays all day. 

BECCA {Shimmering Skin Perfector Pressed}

Lend light to cheekbones, brow bones and your cupid’s bow with {BECCA}’s buttery illuminator. Incredibly finely milled, just use a tapered brush or fingertips to apply anywhere you deem deserving of attention – it’s beautiful applied to collarbones and exposed shoulders – then blend seamlessly to achieve an ethereal, ‘soft focus’ finish. A little bit of luxury, it’s one of the most-wanted highlighters in existence; a must for any self-respecting make up maven.

OUAI Haircare {Shampoo}

Created by celebrity coiffeuse Jen Atkin – hairstylist to the Kardashians, Hadids and Jenners (to name a few) – this gorgeous shampoo grants you access to her A-list expertise. Whether you opt for ‘Clean’, ‘Smooth’, ‘Repair’ or ‘Volume’, OUAI’s unctuous and heavenly-scented shampoo creates an incredible lather – eliminating oil and product build-up to leave your hair feeling ‘squeaky’ but not stripped. Enriched with hydrating, strand-enhancing plant extracts, each incarnation leaves locks looking enviably lustrous.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…