Tried and tested

Team CB Reveal Their ‘Holy Grail’ Lip Products

Meet the lip-smackingly good products that have the Cult Beauty team all of a-quiver…

{Alexia Inge}

Cult Beauty Co-Founder “First up is an old favourite, for which my love has grown proportionally to the lines around my mouth. KaplanMD’s {LIP20 Moisture Therapy & SPF (Sheer Tint)} {lip plumper} ACTUALLY plumps your lips over time with hyaluronic acid – pushing out the ‘cat’s bum’ wrinkles that cause chaos when it comes to pigment-rich lip colours. The packaging is so retro/space age/cool that almost everybody comments when I fetch it from my bag (and being proudly shallow, I like that).

“The second is the Huda {Lip Contour} pencil which comes in the most stunning shades (with more in production!) and is a godsend for those in their late 20’s+ – not only does this prevent lipstick feathering, it does so defiantly – staying put through cocktails, canapés, coffee and crises. I just wish she has a lipstick to go with it… or does she…” 

{Holly Broome} Digital Marketing Executive

“From the moment I applied Surratt’s {Lipslique} in ‘Chuchoter’, I knew that my quest to find my ‘holy grail’ nude shade was over. A perfectly-formulated ballerina-pink hue (think ‘your lips but better’) this lends a subtle, balmy sheen that unlike more traditional cream formulas, actually stays put. Pillowy, blushed lips for hours, what’s not to love?”

{Dimi Mathioudakis} Senior Digital Designer

“The {Lip Lacquer} by Smith & Cult is is my new favourite every day lip product. The shade ‘Now Kith’ is a beautiful mauve-nude {lip gloss} with a sheer, subtle pigment and non-sticky texture that makes it so easy to wear. The natural coconut essence helps to keeps the lips hydrated and you don’t need to re-apply often. Also it comes in a cute pocket-sized tube!”

{Stacia Prince} International Buying Director

“When I think ‘matte lip’ I think: flat, drying and a little chalky. Not any more… Nudestix {Intense Matte Lip + Cheek Pencils} (coming very soon to Cult Beauty!!) are long-lasting, somehow quite creamy in texture, and do not dry lips out at all. As always an array of flattering shades, all very wearable. I have yet to meet a {Nudestix} matte {lip pencil} I don’t like.”

{Chikay Lo}

Affiliate Marketing Manager“Jouer’s ooooh-inducing range of {Long-Wear Lip Crème Liquid Lipsticks} is to-die-for. With a spectrum of irresistible shades – from grungy beige-brown through to classic crimson – I’ve collected quite a ‘lip wardrobe’ (I’m besotted with ‘Fraise Bonbon’ – a traffic-stopping strawberry hue). With the best staying-power I’ve found, I doubt that I’ll ever wear ‘ordinary’ lipstick again.”

{Jennifer Baldwin} Senior Communications Manager

“I normally choose either a bold statement lip colour, or just use balm, but Surratt’s beautiful {Prismatique Lips} has literally changed everything. I went for ‘Pailettes’ – a twinkly, soft pink which somehow manages to add a hint of natural-looking colour, illuminate and plump your lips without looking overly ‘pouty’. It looks great when worn with loads of mascara for a 60s/Brigitte Bardot-inspired look.”


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…