Ingredient focus

What’s the Story? Moringa (Glory)

The star ingredient of two of our most recent launches, moringa is extracted from ‘Moringa Oleifera’ – a species of tree native to Africa and northern parts of India, where its flowers, leaves, roots, bark, seeds and sap are used in cooking, skin care, hair care, medicine… you name it. {Emma Hardie} and {Aduna} have tapped into its myriad health and beauty benefits – harnessing its high levels of amino acids, antioxidants, anti-inflammatories and antibacterial agents to help cleanse your system and enhance your skin’s resilience and radiance. When ingested, it helps boost energy levels, improve immunity, stabilise sugar and cholesterol levels, optimise metabolism and encourage detoxification. It’s also jam-packed with system-essential amino acids – the body’s building blocks – to maximise cellular efficacy and in turn, support your body as it goes about its business. Aduna’s {Moringa Green Superleaf Powder} is an easy way to add moringa to your everyday; it has a clean ‘green’ taste, and can be sprinkled over soups and salads, or mixed into porridge, yoghurt – even brownie mixture – to make cakes a little more worthy… It’s also loaded with an alphabet of skin-essential vitamins, alongside copper, iron, zinc, magnesium, silica and manganese – to stimulate cellular repair, renewal and regenerative processes. Rich in antioxidants, to protect against pollutants and environmental stresses, moringa has anti-ageing, anti-acne and powerful detoxification capabilities – as well as being rich in sulphur (a key component of collagen and keratin) – to strengthen tissue and increase skin’s elasticity and stretch. Emma Hardie’s {Moringa Cleansing Balm} eliminates impurities, whilst softening and deep-conditioning to leave skin feeling ‘plump’ and looking luminous.SHOP MORINGA >>

Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…