Meet The Founder

What We Use: Alexia

Alexia Inge Skin Care Favourites

“In the mornings, I am very quick with my routine but in the evening I like to indulge in a ritual. I don’t wear loads of make up and haven’t yet settled on a remover I love beyond all else (suggestions in the comments please!) – at the moment, Embryolisse’s {Lait-Crème Concentré} is doing a brilliant job with a cotton pad.

I am obsessed with South Korea and everything she creates. Mizon’s {Egg White Bubble Cleanser} is my latest love. It foams out from the pump like a mousse, but feels like the most sumptuous whipped cream when applied to my face – effortlessly removing the day’s dirt whilst leaving my dry skin feeling velvety soft. {Mizon} is seriously good value for money… definitely one to try, if you haven’t already.

I then do yet another cleanse (I know, so grown up!) with MV Organic Skincare’s {Energizing 9-Oil Skin Tonic}, which smells like you’re getting a facial from Mother Nature herself – intoxicatingly herbal and aromatic. I take 3 minutes to roll my oiled-up face with Ying Yu’s {Jade Facial Roller} and then hot cloth-cleanse it all off – holding the cloth repeatedly over my face, so the steam does the hard work; opening pores and allowing the tonic to deep clean and purify.

My night cream is {Cult 51}. I slather it on (sparingly) while my skin is still damp from my cleanse… this helps it stretch that bit farther, so I don’t feel compelled to repurchase as often (this cream is many things, but ‘cheap’ isn’t one of them). It is however, addictive – within just a couple of weeks I noticed a marked improvement in my skin.

If I’ve had a tough day, I’ll also do a moisturising face mask. Ling Skincare’s {Ginseng Therapy Moisture Mask} is awesome whilst soaking in a bath of Therapie’s exquisite {Himalayan Detox Salts} – which make me sleep like a teenager on Saturday morning. And if I’m getting ready to go out, I’ll whack on Oskia’s {Renaissance Mask} as I race around trying to locate lost shoes or paint toenails. It brings an instant ‘bloom’ to my end-of-day visage… it’s miraculous!”


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…