A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this leave-in treatment cream immediately transforms your hair’s texture, conditioning and smoothing hair and eliminating frizz – locking out humidity as it goes to keep frizz and flyaways at bay. Pink pomelo (rich in vitamins A, C, B1 and zinc) nourishes locks, while gotu kola, a multi-tasking Indian herb that promotes strength, smoothness and lustre helps to lock in moisture.