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After making waves in the skincare world, naturally lit plant-derived oil has now infiltrated into our make up and WOW does it work wonders for our brows. The hydrating ingredient sets hairs in place without flaking or feeling stiff, so you can practice your single-eyebrow-raise to your hearts content. Available in eight shades, Milk Makeups brow gel also contains clever heart-shaped fibres which cling to individual brow hairs for fuller natural-looking brows. Hi-tech make up? It doesnt get more highbrow than that
Sibling to Milk Makeups much-loved High Volume Mascara, this brow gel lives up to its predecessors impressive results. In search of a vegan alternative for beeswax, which is often used as a binding component in brow gels, Milk Makeup opted for naturally lit plant-derived oil in their formula. This vegan hero ingredient conditions and sets brows, without causing any stiffness or flaking. The intelligent formula also contains tinted heart-shaped fibres, which latch onto each individual hair for fuller natural-looking arches. Another dash of genius comes is the small spoolie brush, which both grooms and distributes the gel evenly through your hairs. Choose between eight transfer-proof shades including Haze for blonde to light brown hairs, Dutch for mid-brown hairs, and Grind for deep brown to brown-black hairs. Its worth noting that while the brow gel grants a hiiiigh dose of volume, its non-psychoactive and therefore completely safe to use.
Swipe the brush through your brows in short strokes, following the direction of hair growth. The tip can be used to draw precise hair-like strokes in sparser patches.
Water (Aqua, Eau), Glyceryl Stearate, PEG-100 Stearate, PVP, Glyceryl Caprylate, Glycerin, Polyacrylamide, Magnesium Aluminum Silicate, Phenoxyethanol, Sodium Benzoate, C13-14 Isoparaffin, Nylon-6, Potassium Sorbate, Galactoarabinan, Cannabis Sativa (Hemp) Seed Oil, Laureth-7, Panthenol, Silica, [+/- May Contain/Peut Contenir: Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)]"
- Milk Makeup
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from 39.50€
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After making waves in the skincare world, naturally lit plant-derived oil has now infiltrated into our make up and WOW does it work wonders for our brows. The hydrating ingredient sets hairs in place without flaking or feeling stiff, so you can practice your single-eyebrow-raise to your hearts content. Available in eight shades, Milk Makeups brow gel also contains clever heart-shaped fibres which cling to individual brow hairs for fuller natural-looking brows. Hi-tech make up? It doesnt get more highbrow than that
Sibling to Milk Makeups much-loved High Volume Mascara, this brow gel lives up to its predecessors impressive results. In search of a vegan alternative for beeswax, which is often used as a binding component in brow gels, Milk Makeup opted for naturally lit plant-derived oil in their formula. This vegan hero ingredient conditions and sets brows, without causing any stiffness or flaking. The intelligent formula also contains tinted heart-shaped fibres, which latch onto each individual hair for fuller natural-looking arches. Another dash of genius comes is the small spoolie brush, which both grooms and distributes the gel evenly through your hairs. Choose between eight transfer-proof shades including Haze for blonde to light brown hairs, Dutch for mid-brown hairs, and Grind for deep brown to brown-black hairs. Its worth noting that while the brow gel grants a hiiiigh dose of volume, its non-psychoactive and therefore completely safe to use.
Swipe the brush through your brows in short strokes, following the direction of hair growth. The tip can be used to draw precise hair-like strokes in sparser patches.
Water (Aqua, Eau), Glyceryl Stearate, PEG-100 Stearate, PVP, Glyceryl Caprylate, Glycerin, Polyacrylamide, Magnesium Aluminum Silicate, Phenoxyethanol, Sodium Benzoate, C13-14 Isoparaffin, Nylon-6, Potassium Sorbate, Galactoarabinan, Cannabis Sativa (Hemp) Seed Oil, Laureth-7, Panthenol, Silica, [+/- May Contain/Peut Contenir: Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)]"
- Milk Makeup
Frequently Bought Together



from 39.50€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Simply the best
I have tried many brow gels and this one is the very best. Good colour and coverage. Makes my brows look fuller. I am hooked
Report this reviewLove
I have light sparse brows and this deepens them so that you can actually see that I have brows, but also makes them look thicker and fills in bald spots well (such as my nonexistent brow tail). Love the the brush it’s the perfect size and the tube has a good stopper so a load of product doesn’t come out at once. Bottle is a bit small for the price but honestly I’d buy it again when it runs out because it’s the best brow gel I’ve tried, definitely better than benefit gimme brow. Shade cypher shows up perfect for my melanin skin (Mac NW48/ nars New Caledonian), just one of the reasons I like it why better than gimme brow shade 5. 100% recommended.Â
Report this reviewVery lacklustre
I wanted to love this product. I’ve been using it for 2-3 months and I’ve tried applying it in every possible way but it just won’t work for me. It won’t hold my brows in place no matter what, it looks nice for like 10 seconds then it makes my brows look worse than they did to start with. Plus it can get real flakey. For £15 I’m very disappointed, I definitely won’t be repurchasing. I usually use a £2 clear mascara for my brows and I’ll just go back to that. I definitely wouldn’t recommend this product, unfortunately.
Report this reviewAddicted
Like others, I bought the paler version second time around but will return to the Grind shade as it’s perfect for me. Love the formulation and the fact it stays on through thick and thin. I can’t see how it can rub off for other people but survives the intense Mancunian rain showers! Will not use anything else.
Report this reviewVery Disappointed
After reading the reviews for this product, I thought I will try it. Like the brush size, the colour Grind is a natural brown looking colour, covers slight gray, and a small scar I have on my brow, but oh dear, it does not last all day, re-applied, as I'm also a gym bunny, a complete no,no for lasting, it's practically gone. No good for me, very disappointed, great shame, the size of the brush is good and the colour is too, but it needs to last all day and be sweat proof.
Report this reviewIn love
Ran out of my usual Benefit product & was looking for an alternative. LOVE this product & am now excited to try other Milk products.
Report this reviewPerfect
I do like this product, I was looking for a cheaper alternative to Benefits Gimme Brow and came across Milk's Brow Gel. I feel that the formula of Milk's is thicker and fills in my brows more than the Benefit gel. It lasts a long time and doesn't rub off on to my finger when I wipe it. Overall I am really happy with it and it's a good price. I originally purchased the shade Grind as I have dark brown hair but this was way too dark so I repurchased in the shade Dutch. I wear shade 4 from Benefit for reference.
Report this reviewColour chart is wildly inaccurate
I ordered my first tube based on the photo. It was ridiculously dark in comparison. Cult kindly credited me once I’d sent it back. I ordered my second tube based on the description. It was way too light. To say I’m disappointed is an understatement.
Report this reviewDa best!
Love, love, love this. Finally a brow gel that isn't too warm, does the job of building my noughties brow remains back up to a decent brow and isn't the cost of other brow products. I was excited with the shade extension and Diesel is perfect for me. I'm going to pick up the one lighter as well but I'd highly recommend it.
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