I have tried many brow gels and this one is the very best. Good colour and coverage. Makes my brows look fuller. I am hooked

I have light sparse brows and this deepens them so that you can actually see that I have brows, but also makes them look thicker and fills in bald spots well (such as my nonexistent brow tail). Love the the brush it’s the perfect size and the tube has a good stopper so a load of product doesn’t come out at once. Bottle is a bit small for the price but honestly I’d buy it again when it runs out because it’s the best brow gel I’ve tried, definitely better than benefit gimme brow. Shade cypher shows up perfect for my melanin skin (Mac NW48/ nars New Caledonian), just one of the reasons I like it why better than gimme brow shade 5. 100% recommended. 

I wanted to love this product. I’ve been using it for 2-3 months and I’ve tried applying it in every possible way but it just won’t work for me. It won’t hold my brows in place no matter what, it looks nice for like 10 seconds then it makes my brows look worse than they did to start with. Plus it can get real flakey. For £15 I’m very disappointed, I definitely won’t be repurchasing. I usually use a £2 clear mascara for my brows and I’ll just go back to that. I definitely wouldn’t recommend this product, unfortunately.

Like others, I bought the paler version second time around but will return to the Grind shade as it’s perfect for me. Love the formulation and the fact it stays on through thick and thin. I can’t see how it can rub off for other people but survives the intense Mancunian rain showers! Will not use anything else.

After reading the reviews for this product, I thought I will try it. Like the brush size, the colour Grind is a natural brown looking colour, covers slight gray, and a small scar I have on my brow, but oh dear, it does not last all day, re-applied, as I'm also a gym bunny, a complete no,no for lasting, it's practically gone. No good for me, very disappointed, great shame, the size of the brush is good and the colour is too, but it needs to last all day and be sweat proof.

Ran out of my usual Benefit product & was looking for an alternative. LOVE this product & am now excited to try other Milk products.

Love my bushy brows!

I do like this product, I was looking for a cheaper alternative to Benefits Gimme Brow and came across Milk's Brow Gel. I feel that the formula of Milk's is thicker and fills in my brows more than the Benefit gel. It lasts a long time and doesn't rub off on to my finger when I wipe it. Overall I am really happy with it and it's a good price. I originally purchased the shade Grind as I have dark brown hair but this was way too dark so I repurchased in the shade Dutch. I wear shade 4 from Benefit for reference.

I ordered my first tube based on the photo. It was ridiculously dark in comparison. Cult kindly credited me once I’d sent it back. I ordered my second tube based on the description. It was way too light. To say I’m disappointed is an understatement.

Love, love, love this. Finally a brow gel that isn't too warm, does the job of building my noughties brow remains back up to a decent brow and isn't the cost of other brow products. I was excited with the shade extension and Diesel is perfect for me. I'm going to pick up the one lighter as well but I'd highly recommend it.