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With nearly a decade's worth of experience as the first salon to focus on colouring rather than cutting, you can now bring Bleach London's salon-quality DIY colour and hair care range home. From blonde to green and everything in between, Bleach London offers a kaleidoscope of semi-permanent dyes, bleach kits, toners and {hair care}. Environmental sustainability is at the heart of everything Bleach London does – all cardboard packaging is 100% recycled, all bottles are made with recycled plastic, and box kits no longer contain single-use plastic brushes and bowls. As if it couldn't get any better, the brand is cruelty-conscious as well as cool: all products are proudly vegan and developed under a strictly anti-animal cruelty ethos.

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