New make up favourites your face has been waiting for
With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes
Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
She's so Cult: Rosie & Alice of Equi London
Bewildered by the supplement-sphere, Equi London was dreamed up by two busy women who wanted to boost their wellbeing as quickly - and simply - as possible
Get the look: vinyl shine
he simplest way to update your spring make up aesthetic, switch moody mattes for fresh, juicy-fruit vinyls and reach for a bold, patent coat for your kisses (we dare you)!
Get the look: colour-pop pigment
Always ahead of the curve, {NYX Professional Makeup} make it easy to emulate cool, editorial trends with their edit of pro-worthy make up (at purse-friendly prices!)
How to match your palette to your personality
We're playing Cupid here at 'Cult HQ' so prepare to fall head-over-heels for one of Lime Crime's perfect palettes
Get the look: white stripes
A chic spin on graphic eyeliner, emulate NYX Professional Makeup's cool, summery twist on eye make up with these simple steps
Top tips for tackling ingrown hairs
Ingrown hairs are the blots on our otherwise super-smooth stems (or freshly waxed bikini lines) so here are some tips to help tackle this big beauty bugbear
Cult Beauty Brand of the Month: Lime Crime
We're honouring Lime Crime throughout the month of May with a host of offers, dedicated content and exclusive new arrivals to tickle your make up tastebuds
Don't wait 'til payday to shop these new season essentials
With purse-friendly price tags, these springtime arrivals are perfect for bringing a post-Easter smile to your face without breaking the bank...