
Mascara that stays put come hell or eye water
With the weather unpredictable (at best), who cares if you're caught in a downpour when armed with this shower-resistant mascara?

Beat itchy eyes with these smudge-proof mascaras
Pollen count making your tear ducts go haywire? These hardworking mascaras can help keep irritation to a minimum.

How To Achieve Formidable Lash Length with Lash Star
Developed by 'The Lash Queen' Tracy Murphy - a pro make up artist-turned-innovator - {Lash Star} is the answer to your eyelash prayers. We spoke to Lash Star's Co-Founder, who told us the secrets to achieving stand-out lashes
Magnetic Lash - The Story Behind The Magic
Magnetic Lash is the mascara of the moment. It was created by Santhilea Yung, without a background in the beauty industry, just an obsession with creating perfect products to answer her needs as a beauty consumer. Here's her story: