WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH
In an industry originally centred around women, there's still a gender imbalance in positions of power. That's why it's so important to elevate the trailblazing brands with women at the helm...
The Reusable Beauty Heroes You Need To Know
Trying to cut down on single-use products? These are the reusable beauty heroes you’ll come back to time and time again…
Introducing: The Cult Conscious Edit
Worth over €185, this nine-piece edit (featuring five full-sized heroes!) has everything from a lash-loving mascara to a replenishing facial oil — all with positive-impact Proof Points.
Meet the brands making major sustainable strides
Opting for biodegradable boxes, using glass or recyclable bottles and offering refills to limit the quantity destined for landfill, meet the names that are nailing recyclability
Everything you need to know about Cult Conscious
Harnessing tamper-proof blockchain technology, we're urging our brands to substantiate claims to empower our shoppers to purchase with absolute certainty. From cruelty-free to organic, discover the phrases to look for
Our guide to the best reef-safe SPFs
No idea where to begin? Luckily, we've launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts.
Meet the French brand our editor's fallen for
Call yourself a Francophile? Our resident lover of everything French is *obsessed* with La Bouche Rouge Paris - find out why
The best ways to care for your skin's microbiome
Micro-what-ome? The flora and fauna that live on your skin, find out how The Nue Co.'s new Barrier Culture supports your skin barrier
Top up your formulas with sustainable (and chic) beauty refills
We're (re)filling you in on our all-new sustainably minded releases: refill pouches of fan-favourite formulas that cut back on plastic *and* cost!
Support the sisterhood with female-founded beauty brands
Been binge-watching Mrs. America? If you're feeling indignant - or whether you just want to show your support for the women who're forging a path through the beautysphere - these a few of the Cult Conscious brands that were founded by brilliant women