Bring some South of France vibes to your eyeshadow wardrobe
Bringing serious South of France vibes to your palette collection, Anastasia Beverly Hills' has swapped L.A. for St. Tropez
Ingredient in focus: hyaluronic acid
Hyaluronic acid is an important component of skin, produced by fibroplasts to retain moisture, provide cushioning, assist repair and support skin's 'scaffolding'. Find out how to get your daily dose
New make up favourites your face has been waiting for
With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes
Wands at the ready... these U.S. mascaras are causing a stir
Forget 'Battle of the Bands'... we're talking 'Battle of the Brands' as these top-rated wands go head-to-head to win your hearts (and turn some heads)
The greatest stateside beauty buys you haven't heard of (yet)
Celebrated on their home turf, these cult make up offerings have crossed the pond to stake their claim to our impressive 'Hall of Fame'
She's so Cult: Jillian Dempsey
The name behind Hollywood's 'glowiest' looks, Jillian Dempsey has joined our illustrious line-up of cult U.S. ranges
Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
Get ready for the boldest, brightest palette of the century
Anastasia Beverly Hills have teamed up with drag icon and MUA extraordinaire Alyssa Edwards to bring you the boldest, most show-stopping palette to grace your eyeshadow collection
#CultCommunity: discover our customers' top-rated favourites
There are heroes and then there are heroes. With over 850 rave reviews between the six of them, these skin and make up must-haves are consistently top-rated by our thriving #CultCommunity of beauty devotees
Give mum what she *really* wants this Mother's Day
Mums are precious! So make sure your's feels loved with something special from our expertly curated edit (a compilation of our mamas wish lists)