What a difference IT Cosmetics makes...
In case you require convincing, we put IT Cosmetics incredible, game-changing formulas through their paces
This game-changing range deserves No.1 spot on your wishlist
The brand everyone (and their mums, baby sisters and great-aunts) are talking about, IT Cosmetics is here to restore long-lost confidence
Cult 51: Reverse Signs of Ageing in 1 Hour
From creators of the original, 'does everything' miracle {Night Cream} comes {Immediate Effects Serum} - a potent age-defying elixir with instantaneous, line-lessening impact
How To: Perfect Your Winged Liner with Laura Geller
Finding the perfect eyeliner is no mean feat - it's virtually impossible to find a nib that caters to your every make up whim, which is why Laura Geller has created three
Before & After: Laura Geller's Portofino Collection
The perfect post-holiday glow in a box, Laura Geller's Portofino Collection is a gorgeous, four-piece edit of complexion, lip and eye enhancers that's guaranteed to garner no end of 'have you been on holiday?' compliments
The Long-wear Liquid Lipstick We're Obsessed With
When Maria rocked up at work one morning looking like this ↑ (BABE), it took approximately three seconds for the entirety of the marketing team to snap up Stila's {Liquid Lips} in 'Fiery'
Tutorial: Anastasia's Pro Series Contour Cream Kit
The eagerly awaited cream incarnation of {Anastasia Beverly Hills} bestselling {Pro Series Contour Kit} has landed - and is available exclusively on Cult Beauty, here in the UK.
Roloxin: Before & After
In the US, there's the beginnings of a buzz around {Roloxin} - the miraculous, 7-minute lifting treatment that's beloved by clued-up American women, who're obsessed with its (virtually) instant effects
Vita Liberata's Trystal Minerals: Before & After
Want Jenny's long-lasting, 'two week holiday' tan in just two minutes? Look no further than Vita Liberata's new {Trystal Minerals} - an innovative bronzing powder, enriched with fruit acids to grant skin a gorgeous 'faux glow' that endures.
W3LL PEOPLE's Expressionist Mascara: Before & After
Clean cosmetics often get bad press - usually dubiously clothed (packaging's important people!), going 'green' will, nine times out of ten, involve sacrifice; whether its colour-payoff, texture (or Instagram-ibility), there's usually a list of 'cons' to contradict the chemical-free goodness. But, not any longer...