Why Do I Need Smelling Salts, It's 2017?
It's official, smelling salts are back - and they've shrugged off their cobweb-laced corsets
Meet Cult Beauty's Co-Founder Alexia Inge
Learn more about Cult Beauty's inspirational Co-Founder Alexia Inge, and Cult Beauty's fascinating back story
My Top 10 Beauty Products from 2014
Tis the time to ponder the year gone by, while vaguely setting plans to then largely ignore in the one to come. What better moment to note and celebrate some of my favourite launches from 2014. In no particular order here's my top 10:
Cult Beauty Review: Odacite's Skin Care Boosters
Cult Beauty Co-Founder Alexia knows her stuff. She's passionate about beauty - and about sifting through the marketing jargon, to help women make informed beauty choices and avoid being seduced by the (so often totally unrealistic) claims made on cosmetic billboards. This is her inaugural Cult Beauty video, in which she talks about the brains behind {Odacité} - a range of 18 beauty 'boosters' to soup-up your existing products and target almost every common skin concern. Happy viewing!
In the Spotlight: The Problem Solver
If our beloved Co-Founder Alexia's ode to May Lindstrom's {The Problem Solver} doesn't make you want it... we don't know what will...
What We Use: Alexia
Cult Beauty Co-Founder Alexia Inge puts the latest and (sometimes not-so) greatest skin care products through their paces... and has the nerve to call it 'work' *scoffs* (she does do lots and lots of 'proper' work as well). It means she's very well equipped to spot a beauty good'un, and is quick to relegate the 'okays' to the reject pile. Here are the products she turns to each evening, to help take the day off and leave her skin luminous (believe me, she glows)!