
A Journey into Euphoria: The Viral TikTok Trend
Step into the world of Euphoria and dive brush-first into the make up trend that has taken social media by storm…

Cult Beauty Oracle: The 2022 Trend Forecast
Our very own oracle, Alexia Inge (a.k.a. Cult Beauty's co-founder and all-round industry insider) has shared a selection of trends that are set to dominate 2022. Take a glimpse at the future of beauty...