
THE NEW BRANDS ON THE BLOCK
The arrival of PSA Skin, Pattern Beauty, CRA-YON, Pat McGrath Labs (and more) is enough to make anyone swoon with awe and we bet you're wondering why...

Clean Make Up? The Inside Scoop on the Hottest TikTok Trend...
Swap out the heavy powders and matte formulas for the cream bronzers, liquid blushes and dewy foundations to get stuck into this latest beauty trend.

Cult Beauty Oracle: The 2022 Trend Forecast
Our very own oracle, Alexia Inge (a.k.a. Cult Beauty's co-founder and all-round industry insider) has shared a selection of trends that are set to dominate 2022. Take a glimpse at the future of beauty...