Beauty News

Why Now Is The Time To Invest In The Ordinary

Haute Couture {skin care} with a high street price tag, The Ordinary’s range of results-driven serums has transformed the industry landscape. Democratising beauty with affordable, effective formulations, the bestselling brand has made building a customised skin care routine more achievable, thanks to accessible price points and targeted, research-backed actives that work. Plus, as our Brand of the Month, there’s FREE SHIPPING* across the whole range so there’s no better time to invest in the serum you’re dying to try… 

generic The Ordinary products against a blue and yellow background

Spanning the alphabet of skin-beneficial ingredients — from alpha arbutin to zinc — there’s something for every skin type and concern. Whether you’re looking to dial up the brightness (reach straight for the {Glycolic Acid 7% Toning Solution}), to plump up the volume (the {Hyaluronic Acid 2% + B5} has your name on it) or combat congestion (try the {Salicylic Acid 2% Masque}), you’ll find a solution (or several) to make your skin dreams a reality. 

And, it doesn’t end with skin care. Relentless on their quest to make the beautyspace affordable, the brand has expanded to hair care and lash care with growth-stimulating treatments and replenishing serums. At just £12.40, the {Multi-Peptide Lash & Brow Serum} is a great way to safeguard the health of your lashes while helping them reach their potential (just read the reviews). 

In the mood for something new? Look no further than the latest launch to join The Ordinary’s all-star line-up. The {Natural Moisturizing Factors + Phytoceramides} helps to replenish cells’ reservoirs while bolstering barrier function to lock moisture in while protecting your face from the elements. Readily absorbed, this will help to recover skin’s spring in time for… well, Spring, so make sure you add this to basket, ASAP!  

We’ve a boatload of offers and launches in store — from limited edition duos to unmissable savings and must-have (free!) gifts, so make sure you’re signed up and following us so you don’t miss a thing. In the meantime, start writing your wishlist… you’ll find our ‘non-negotiables’ below. 



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...