Beauty News

Curate the ultimate mascara wardrobe


BENEFIT THEY'RE REAL MASCARAFinding the perfect {mascara} is no mean accomplishment. Some are too clumpy, too flaky, too smudgy while others are not-enough-oomphy or don’t bring the ‘wow factor’. It’s also a given that, just as with outfits, we like to adapt to our setting; dialling up the drama to align with our agenda (…or, you know, our feelings), so collecting a wardrobe of little black wands is a pretty shrewd option – and thankfully Benefit have one for every occasion (not to mention the fact that you’ll currently get three for two*!).

When you want to go au naturel

Lending a whisper of tint when you want the most pared-back, ‘no make up’ effect, Benefit’s {They’re Real! Tinted Lash Primer} is great on its own – wrapping each lash with a flattering (water-resistant!) taupe tint – and even better as an undercoat. Enriched with conditioning provitamin B5 to keep lashes soft, healthy and flexible, the brilliant brush grips and coats every hair as it lays the foundations for subsequent layers… or not.

When you’d like a little low-key ‘oomph’

Fancy some effortless, grew-them-myself lash enhancement? Look no further than the UK’s second-bestselling mascara (it was recently pipped to the post by its bang-tastic cousin): Benefit’s {They’re Real! Lengthening Mascara}. Lifting, lengthening and separating for a fanned-out flutter, this glides through your lashes to subtly ‘plump’ and accomplish the most realistic effect. Think: your lashes but better.

Fancy extensions (without an appointment)?

Benefit’s {They’re Real! Magnet Extreme Lengthening Mascara} is a bastion of beauty innovation. With a painstakingly designed brush that boasts a powerful, magnetic core to draw your lashes up and out for extension-esque length, this coats every eyelash to upgrade your gaze.

Need a little lift?

A must if your lashes are stubbornly straight, Benefit’s {Roller Lash} allows you to bypass the curlers – lending a long-lasting curl without pinches or kinks. With a glossy black, water-resistant finish, the flexible brush grips and ‘shrink wraps’ each lash for a flattering, doe-eyed effect that conditions each hair and encourages growth thanks to serin and provitamin B5.

If you’re eager to amp up the volume…

Drumroll please… make some noise for the UK’s No.1 wand: Benefit’s {BADgal Bang! Volumising Mascara} – a gravity-defying formula that fattens each eyelash without adding weight for phenomenal lift, length and volume. Intensely black and buildable for max-impact lashes, this allows you to take any look to new heights… It’s essential for those who love a sooty, ‘rock chick’ vibe (think Kate Moss in the noughties), as well as those who want sophisticated, clump-free ‘oomph’ without the risk of flakes or fallout.





*For a limited time only.

Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…