image of Briogeo's Dont despair repair bottleFounded by Nancy Twine in 2012 and inspired by the vibrant city of New York and its core values of individuality, positivity and transparency, {Briogeo} is about celebrating everything that makes you you – preach! Its texture-specific products offer something for everyone, no matter your hair type and texture.

Its {hair care} falls into eight categories: Don’t Despair, Repair! (for dry and damaged hair), Curl Charisma (for healthy and defined curls), Blossom & Bloom (for fine, thin hair), Farewell Frizz (for smoothing and taming), Scalp Revival (for dandruff and scalp conditions), Briogeo Superfoods (for a healthy dose of vitamins), Be Gentle, Be Kind (a fragrance-free collection) and B.Well (supplements and wellness from the inside out).

All of Briogeo’s products are crafted from cruelty-free ingredients, which are 90 to100 percent naturally derived, and it prides itself on its ‘6-free hair care’ – meaning that the formulas are free from sulphates, parabens, phthalates, silicones, DEA and synthetic colour – cheers to that! All their bottles are recycled (and recyclable) too, so the brand really does as good as it looks.

Here’s a detailed look at Briogeo’s hair care offering, including our top picks from the brand, the best shampoo for your hair type, and expert tips from Cult Concierge expert {Ryan} about how to use this empowering brand.


The best briogeo shampoo for fine hair

{Briogeo’s Blossom & Bloom Ginseng + Biotin Hair Thickening + Volumizing Shampoo} is ideal for those with fine hair in need of a bit of va-va-voom (and va-va-volume!). Fortified with follicle-stimulating ginger, ginseng and biotin to grant immediate fullness and strengthen the hair from root to tip, this superhero {shampoo} visibly thickens hair to add enviable volume.

The best briogeo shampoo for oily hair

 {Briogeo’s Superfoods Mango + Cherry Balancing Shampoo} is a must-try for those with oily hair, as it’s bursting with a medley of vitamins, minerals and antioxidants designed to revitalise (merci mango extract) and hydrate (cheers cherry extract) while simultaneously controlling oil production (praise be to papaya enzymes!).


The best briogeo shampoo for dry hair 

{Briogeo’s Curl Charisma Rice Amino and Avocado Hydrating Shampoo} is specially formulated to nourish dry hair. Fortified with rice amino acids and ultra-hydrating avocado oil and shea butter, this shampoo increases your hair’s softness and body without weighing it down. At the same time, tomato fruit ferment seals the cuticle to ensure that hair dries consistently for well-defined curls.

The best briogeo shampoo for damaged hair

 {Briogeo’s Don’t Despair, Repair! Super Moisture Shampoo for Damaged Hair} is just the ticket for damaged hair. Like a heavenly hybrid of a shampoo and a hair mask, this innovative formula intensely cleanses and deeply conditions, without either stripping colour or weighing strands down – you get the best of both worlds! It’s fortified with vitamin and mineral-rich algae extract to nourish locks, biotin for extra strength, panthenol for a moisture boost and rose oil for an extra hit of hydration – just what the hair doctor ordered.


  1. {Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scalp Scrub Shampoo}

 Suffering from an unsettled scalp? This unique shampoo will revolutionise the health of your hair and head. It’s infused with a cocktail of detoxifying natural wonders, starting with Binchotan charcoal, which draws impurities from the scalp and hair follicle. Vegetable-derived micro-exfoliators remove dead skin cells and product build up, a cooling blend of peppermint, spearmint and tea tree oils reduce itchiness and inflammation, and coconut oil imparts much-needed moisture to combat dryness and flakiness. In short, it’s a dream come true for dry and irritated scalps!

  1. {Briogeo Curl Charisma Rice Amino and Shea Curl Defining Conditioner Jumbo}

 Specially formulated for wavy and curly hair types, this ultra-hydrating {conditioner} nourishes, defines and de-frizzes even the hardest-to-tame tresses. Rice amino acids penetrate the hair shaft to lock out frizz-causing environmental moisture, while marvellously moisturising shea butter and sweet almond oils increase hair softness and enhance the body of your curls without weighing them down. Say hello to ravishing ringlets!


  1. {Briogeo Farewell Frizz Smoothing Conditioner}

The perfect partner to Briogeo’s Farewell Frizz Smoothing Shampoo, this restorative, ultra-hydrating conditioner replenishes moisture, repairs damage and protects against future breakage and colour fade. Rich with nourishing rosehip, argan and coconut oils, this conditioner fights frizz and restores silky sheen to dry, brittle and lacklustre locks.


  1. {Briogeo Scalp Revival Stimulating Therapy Massager}

The fourth product in our list isn’t a shampoo or a conditioner, or even a hair treatment! It’s Briogeo’s innovative scalp-stimulating tool, which helps to boost circulation and increase blood flow for strong and healthy hair. Use it on wet or dry hair, alone or with shampoo, oil or treatment – simply press it to your scalp with a medium pressure and massage gently. Boosting blood flow can make locks longer and stronger, promoting growth and keeping the follicle healthy. Prepare to take your hair care regime to a whole new level…


  1. {Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Cream}

 A must-have blow-dry booster, this weightless heat protectant cream provides thermal protection up to 218°C, so you can straighten, curl and style to your heart’s content! It’s packed with a nourishing blend of rosehip, argan and coconut oils too, so it smooths, shines and tames as it protects for unbeatable blow-dry results. Trust us, once you’ve tried it, you’ll never want to blow dry your hair without this cream again.


  1. {Briogeo Curl Charisma Rice Amino and Avocado Leave–In Defining Crème}

 For defined, sleek and long-lasting curls with touchable movement (not a crispy curl in sight!), this leave-in cream is the product of dreams. Rice amino acids seal the hair cuticle to lock out humidity that causes frizz, while ultra-hydrating avocado oil helps hair to retain moisture, increasing elasticity to protect against damage. Apply to washed and conditioned hair then air or diffuse-dry your curls for ultimate charisma.


  1. {Briogeo Don’t Despair, Repair! MegaStrength Treatment}

 If your hair is feeling tired, overworked or dry, give it some TLC with this impressively diligent MegaStrength treatment. This intensive weekly treatment strengthens, hydrates, protects against further damage and even reduces the appearance of split ends! Once a week, apply the treatment evenly on damp, shampooed hair. Leave in for at least 10 minutes or overnight for a mane that looks luscious once more.


  1. {Briogeo Be Gentle, Be Kind Kale + Apple Replenishing Superfood Conditioner}

 Like a superfood smoothie for stressed-out strands, this nutrient-rich, green-juice-inspired conditioner is designed for dull and dry hair types. Fruit and vegetable extracts (the namesake kale and apple are joined by spinach, broccoli, avocado, cucumber, ginger and citrus extracts) work together to support healthy-looking hair and a balanced scalp. Granting strands rich moisture without overburdening them, this fabulous formula will help to enhance your hair’s hydration, shine and vitality. We’ll drink to that!



  1. {Briogeo Superfoods Mango + Cherry Balancing Conditioner}

 The perfect follow-up to its partner-in-crime shampoo, this creamy conditioner is bursting with vitamins, minerals and antioxidants to nourish and protect hair. Naturally derived papaya enzymes help balance oil production, cherry extract floods your hair with hydration and antioxidant-rich vitamin C, while mango extract helps to protect against free radical damage to minimise hair dullness. Sounds (and smells) delicious!


  1. {Briogeo Don’t Despair, Repair! Strengthening Treatment Hair Oil}

 Whether your locks are bleach-weakened or frazzled from blow-dry dependency, this healing and nourishing treatment oil works to swiftly resuscitate dry, lifeless lengths. Say “so long” to split ends, as each strand is sealed to promote healthy shine. Sleek and silky locks will be yours in no time.


Here are some tips from Cult Concierge expert Ryan to help you get the most out of your Briogeo products:

  1. Hair washing is very personal to your needs and hair type, and most hair does not need daily washing. When it comes to how often you should wash your hair with Briogeo, a good baseline way to look at it is:
  • Oily Hair: Wash your hair every other day using a non-stripping formula, and once a week use a hair scrub/exfoliant or clarifying mask.
  • Dry/Brittle Hair: Wash 1 to 2 times a week.
  1. The Briogeo scalp massager is an amazing addition to everyone’s hair wash ritual as it helps to both effectively and gently reach the scalp to help lift buildup, as well as increase blood flow, which helps with hair growth.
  2. After shampooing your hair, use an appropriate conditioner for your hair type, even if your hair is on the oily side.



Cult Beauty

Cult Beauty

Writer and expert