Need it Now

Need It Now: Alpha-H’s Liquid Gold Home & Away Duo

Every once in a while, an arrival comes along and we instantly know it’s in a league of its own; exceeding our every expectation and then some, these attention-holders are so darn good we’ve come to sum them up in just three words: Need. It. Now. That’s it, that’s all it takes to let Team Cult Beauty know they’re in the presence of greatness: the kind of product we buy in twos so we don’t run out, the formula that our friends never hear the end of.

A skin care phenomenon that’s dominated the industry for the best part of 20 years, Alpha-H’s {Liquid Gold} is nothing short of iconic; you could say that this transformative treatment propelled glycolic acid to the glow-bestowing status it has today. Hailing from Australia’s Gold Coast, the bestselling formula has earned many awards during its tenure, not to mention the undying devotion of those who have used and adored it. This release is a godsend for those very same people…

Boasting a saving of over 40%, this unmissable {Liquid Gold Home and Away Duo} shines a spotlight on the rave-reviewed exfoliating treatment that beauty buffs swear by. Uniting the original 100ml size and a 50ml size, you’ll never have to be without the iconic overnight facial again. A powerful ‘overnight facial’, this pioneering formula — it was originally developed in 2000 and was the very first of its kind — swiftly and dramatically revitalises dull, mature skin.

This overnight treatment harnesses the cell-stimulating and exfoliating properties of 5% glycolic acid to melt the ‘glue’ that binds dulling dead cells to the skin’s surface, revealing the healthy ‘new’ skin cells beneath. What’s more, it lowers the skin’s pH (from 5.5 to around 3) to stimulate cellular activity – accelerating repair and renewal processes, as the skin works hard to re-establish equilibrium. It even bolsters the synthesis of elastin and collagen (the ‘scaffolding’ that keeps skin firm), while also penetrating deep within pores to eradicate spot-causing bacteria. Plus, the resurfacing action also helps to diminish the visibility of blemish scars, dark spots and brown patches – so your complexion quickly looks more even-toned and luminous. There’s virtually nothing this {skin care} miracle can’t accomplish!


Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.