Beauty News

Byredo is now available at Cult Beauty!

A firm part of the décor in any respectable fragrance-ophile’s collection, we’re only too happy to announce that {BYREDO} is now available at Cult Beauty.

While you’d be forgiven for thinking that Byredo’s iconic {perfumes} have been around for decades, the cult {fragrance} house was actually founded in 2006 by Ben Gorham – a native Swede, born to an Indian mother and a Canadian father who grew up in Toronto, New York and Stockholm.

Turning to fragrance after a short professional basketball career and graduating from the Stockholm Art School, Gorham traded the basketball and paintbrush for perfumes, instantly getting to work on bottling the memories, feelings and emotions that make up BYREDO’s highly coveted arsenal.

From Gypsy Water to Mixed Emotions, each of BYREDO’s olfactory offerings are so much more than just fragrance, with each of the brand’s cherished bottles capture memories, feelings and emotions close to the founder’s heart that will quickly become your firm favourite as well. Which will become your go-to?


Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.