Beauty News

JUST LANDED: Keys Soulcare

Sharing her soul with her every endeavour, it’s no surprise that Alicia Keys has amassed an array of accolades: fifteen-time Grammy Award winner, celebrated philanthropist, bestselling author and now, founder of her own {skin care} and wellbeing collection – Keys Soulcare.

Beauty with intention, Keys Soulcare distils Alicia Keys’ attitudes and practices of self-love into a meditative line-up of skin care and lifestyle staples. These soul-nurturing offerings are paired with affirming mantras and recommended rituals that elevate their use until they are akin to a personal self-care ceremony.

Informed by insider insights gleaned from a life surrounded by the best in the beauty industry, alongside the invaluable expertise of Dr. Renee Snyder – the board-certified dermatologist that helped to develop the range – this collection specializes in ultra-effective, carefully crafted formulas. 

Mastering the less-is-more approach to beauty, this brand contemplates the synergy of results-driven skin care and mood-centric wellness rituals. The core collection has an ethos of embracing your ‘inner light’ and finding time within our ever-hectic days to introduce moments of ritualistic calm. Let’s meet the releases that started it all…

Skin Transformation Cream

A decadent concoction of ceramides, hyaluronic acid and bakuchiol – a plant-based extract regarded as a natural alternative to retinol – this cream reveals plump, radiant skin. Ceramides and hyaluronic acid feed your skin with long-lasting hydration, while antioxidant-rich bakuchiol exfoliates and resurfaces to encourage more unified tone and texture.

Obsidian Facial Roller

Hand-crafted from obsidian – no two rollers are the same – these pleasingly weighty rollers lend their cooling, stimulating touch to your skin, helping to improve the look of skin tone, texture,​ and suppleness. Why obsidian? You ask.  It’s a volcanic glass forged from quickly cooled lava that’s been integral to feng shui and other curative rituals for thousands of years; it’s thought to repel negativity and clear the ‘psychic smog’ that can surround us. 

Sage + Oat Milk Candle

An invitation to connect with your senses and truly relax, this ultra-chic candle takes inspiration from the ancient practice of lighting sage and revelling in it smoky warmth. It’s also laced with sweet, subtle oat milk that comforts the mind and puts your senses at ease. The Keys Soulcare ritual? “Light your Sage + Oat Milk Candle and set your intention for the day as the scent of sage energises and adds clarity to your thoughts.”


Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.