Beauty News

The future of foundation has arrived (and it’s invisible)

Make up but not as you’ve seen it before, BECCA’s brand new and exclusive arrivals eliminate guesswork when picking a shade. A colourless, one-for-all base and highlighter, the blurring and shine-minimising {No Pigment Collection} bestow a real-life filtered finish.

Created to celebrate skin without masking your natural idio-skin-cracies, BECCA’s ingenious, colourless formula heralds a new dawn in product development. A skin care-make up hybrid, the {Virtual Foundation} is loaded with plumping, replenishing extracts without any pigment for subtle – but tangible – enhancement. Think: your skin, upgraded, with all of its freckles and quirks celebrated (but none of the shine or the cavernous pores).

Powered by the pioneering Clear Light Blur Technology – consisting of water-releasing powders that burst upon contact to lend a diffused, slightly velvety finish – the effect is between matte and dewy (read: mewy). Shine-minimising thanks to the silicone-free, oil-absorbent formula, the inclusion of hyaluronic acid maintains moisture levels while lessening depth of fine lines and replenishing ‘bounce’ for a smooth, plumped and ‘springy’ effect.

With a transparent, gel-like texture that is cool on application (a godsend for summer), this is make up for ‘no make up’ days and is perfect for every skin type, tone and texture. There’s no chalky cast so it’s great for dark skin tones, and because there’s no risk of the pigment collecting or caking, it’s perfect for men who are looking for something to blur without give-away tidelines…

Which leads us neatly to the anti-highlight highlighter… A colourless gloss that lends pared-back (and non-sticky) shine where you want to attract some attention. With no trace of typical shimmer or glitter, the {Zero No Pigment Glass Highlighter for Face + Lip} is the key to achieving that cool, editorial sheen that you’ve seen in the magazines – juicy, slightly sweaty, I-just-worked-out skin (without the ‘hot mess’ redness).

Reflecting and scattering light for a glass-like effect, this is all about owning and showing real skin to its greatest advantage – elevating instead of disguising – and showing that every complexion is different and perfectly imperfect. There are no two complexions the same so get ready to flaunt yours and show you have #ZerotoHide.


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...