Beautiful Things

Get ready for the boldest, brightest palette of the century

You might want to dial down the brightness… (nah, who we tryna kid?). Sunglasses at the ready beauties; {Anastasia Beverly Hills} have teamed up with drag icon and MUA extraordinaire Alyssa Edwards to bring you the boldest, most show-stopping palette to grace your eyeshadow collection – and we’re HERE for it!

Undisputed KWEEN of RuPaul’s Drag Race, Alyssa Edwards knows a thing or two about exuding fabulousness (darling). Star of screen and Mother to her ‘Haus of Edwards’ offspring, she’s worshipped for her drop-dead gorgeous beauty looks and now, she’s kindly shared her pearls of wisdom with the world’s most-wanted make up range to bring you THIS incredible confection.

The {Alyssa Edwards Palette} is outlandish, start to finish. Not one for shy and retiring types, this edit of 14 soft, buttery powders demands to be noticed – from fuchsia pink ‘outfit’ to knock-em-dead colours. A lovingly curated line-up of Alyssa’s favourite shades, her “dream was to create a colour story that will give you life – one that will bring out the inner beast in everyone.”

We think it’s fair to say, this stellar offering is positively life-affirming. Unapologetic and abundantly inspiring, this squint-inducing rainbow of canary yellow, ultramarine, shimmering cranberry, molten gold and royal purple (to highlight a few) is the perfect excuse to experiment. Why stick to one make up menu? Consider this an opportunity to reinvent yourself – whether you’re going out-out or are heading to *insert supermarket*, make sure that taupe is no longer the primary hue on your eyeshadow menu. 

With pigment-packed powders to guarantee drama and shade names with serious attitude (chosen by Alyssa herself) – from ‘Beast’ (blackest black) to ‘The Supreme’ (matte deep peach) and ‘Headliner’ (bright white) – this palette will fill every void in your eyeshadow arsenal. Fierce and unequivocally arresting, this palette is your fast-track to an ‘eleganza extravaganza’: it’s loud, it’s proud and… if you’re still reading this then you need to DESIST! Get your sexy tush to checkout ASAP (or regret it).

Plus, it isn’t *just* Alyssa’s offering that’s set to fall into your shopping bag. With a brand new (and Velcro-esque) {Eye Primer}, alongside a swathe of bedazzling {Pigments} and limb-gilding {Body Oil} (swoon), Cult Beauty accepts ZERO liability for reprimands from partners, parents, piggy banks or money managers. Class dismissed!


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…