Beauty News

Mascara that stays put come hell or eye water

With the weather unpredictable (at best), who cares if you’re caught in a downpour when armed with this shower-resistant mascara? Go forth and dance in the rain like you’re leading your troupe in the last scene of Step Up (“Hey, Channing!”) with no risk of rivulets making you look like the lead in your own make up nightmare…

Not content with creating the bestselling wand in the U.S. of A., Milk Makeup’s {KUSH} now comes tear, sweat and torrent proof. With all of the lengthening, lifting and phattening prowess you fell for the first time, the {Waterproof} formula now lets you go to the ball without risking a fright when you look in the mirror. 

Wrapping each lash with its jet-black, conditioning formula – while adding dramatic extension because of its signature, heart-shaped fibres – this magical wand is the ultimate ally for gym-bunnies, joggers or dancefloor divas… ensuring you reign when it rains or the mercury rises.

100% vegan and cruelty-free, and laced with the brand’s beloved cannabis oil, this nourishing wand grants formidable flutter while ‘feeding’ your natural lashes with precious plant extracts to keep them soft, supple and… fabulous. With a serious brush that cloaks even the tiniest lashes from roots to their tips, this oomph-boosting hero is set to become your new ‘Holy Grail’ go-to. 

We think it’s fair to say we’ve got a maaaaaajor k(r)ush on this one…



Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…