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Cult Beauty staff pick: we love this invisible sunscreen

With sunshine finally making its debut and Spring imminent (hallelujah!), it’s time to up the daily sun protection. Alpha-H’s {Daily Essential Moisturiser SPF 50} is a favourite of CB’s Director of Merchandising, the wonderfully witty Alison Jones, who keeps us all in kinks with her hilarious tales and quick-fire comebacks. 

Er… not known for being liberal with her praise (you know something’s seriously good if it scores a hard-earned ‘AJ’ thumbs-up), she’s impressed with this non-chalky, high-factor sun filter. ‘In stark contrast to most high SPF face products, this one doesn’t leave you looking like you’ve plastered white foundation on your face (never a good look), and really feels like it’s delivering anti-ageing benefits alongside sun protection. And it’s amazingly good value at only £29.’

A perfect daily hydrator, this feels virtually weightless when applied and leaves skin beautifully matte and ready for make up. Enriched with strengthening, antioxidant vitamin E and soothing aloe vera, this maintains moisture levels while warding against the ravages wrought by everyday exposure to the elements. It’s suitable for all skin types and can be used instead of your usual moisturiser, or layered on top if your skin is especially Sahara-esque.

Curious? In honour of being Alpha-H’s ‘Stockist of the Month’, we’re offering TWO full size {Daily Essentials} for the price of one. That’s 100ml for the price of 50ml – so stock up, or keep one for yourself and give one to your best friend/mum/sister/boyfriend… there’s nobody this potion isn’t good for.

And if you still require convincing, you can watch Alpha-H founder Michelle explain this brilliant sunscreen’s myriad complexion-benefits…


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...