Beauty News

The new kid on the bronzing block is making *major* waves

Thought bronzer was bronzer was bronzer? It’s time to re-think your position. Even for those who are paler-than-pale this new, buttery veil lends complexions a beautiful, sun-drenched effect as it blurs for an effortless, airbrushed skin finish.

Who conjured this mythical must-have you wonder? No prizes for guessing that {IT Cosmetics} are the make up magicians behind the new {Bye Bye Pores Bronzer} – a featherweight, olive-toned pan of the smoothest, most velvety pigment that blends seamlessly for a fresh-from-the-beach look (that stands up to scrutiny).

Developed to withstand the glare (and the heat) of the studio, IT Cosmetics’ formulations marry coverage with countless skin care benefits – to care for your face while bestowing a natural, ‘soft focus’ glow that looks good in HD or broad daylight. Laced with collagen, thirst-quenching (and line-smoothing!) hyaluronic acid, firming peptides and a cocktail of vitamins A, C and E, the brilliant {Bye Bye Pores Bronzer} might feel featherweight – but this guy packs a mighty skin care punch…

With its golden (believable!) shade, this buildable bronzer will flatter most complexions – lending a kiss of post-holiday colour to skin that’s decidedly sun-starved, while counteracting ashiness and lending instant warmth to olive, tan or darker skin tones. The perfect bronzer/powder hybrid, this fabulous formula softens the look of large pores as it mattifies shine without caking, migrating or looking the slightest bit chalky. 

Simply use this in lieu of your favourite base to leave skin looking flawlessly filtered (simply sit back and wait for the wave of ‘You. look. GREAT!’ reactions), or sweep a light dusting on top of your go-to foundation (or {Your Skin But Better CC+ Cream}) to bring some chic, midsummer vibes to the Great British springtime… or anywhere else that you’re glowing…


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…