Tried and tested

We are the make up junkies…

? #WeAreTheMakeUpJunkies ? By beauty addicts for beauty addicts, our online aisles are curated for you by a legion of fellow fanatics. On a quest for the best, we share your standards (they’re stratospheric!) and always stay three steps ahead of the trends, so who could be better to front our new make up campaign? Providing insight into those behind *the* destination for the greatest products the world has to offer, meet the dream team and discover our favourites with FREE WORLDWIDE SHIPPING on make up.

Self-confessed make up obsessives (and die-hard Cult customers), we are our own savvy shoppers. We know what you love because, chances are, we love it too, and can tell Huda’s {Liquid Matte} lipsticks from Stila’s bold {Stay All Day} formulas from twenty paces. 

Besotted with beauty, there’s always a buzz at #CultBeautyHQ – the excitement for make up is tangible (and the enthusiasm is infectious). Our own worst enablers (“You need it!”, “YOLO”) our wishlists are ever-evolving, with ‘sprees’ appearing on our desks on-the-regular (whoops). 

We’re suckers for anything new and are constantly trawling our media feeds to discover our next have-to-have. We take inspiration from you – dear #CultBeauties – and love finding new ways to use our go-tos. So, whether you make like our fabulous founder (Alexia lives for bright colours), or channel our Senior Buyer, Louisa (her base is unfailingly FLAWLESS), keep up to speed with our {Instagram} feed for tips, tricks and insider info from our team of cosmetic zealots! 


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…