Beauty News

This best-smelling body cream is summer in a jar

“I say boom boom boom, let me hear you say way-oh, way-oooh…” is the song that plays upon opening Sol de Janeiro’s {Brazilian Bum Bum Cream} (true fact). Simply twist the lid and you’ll instantly hear the uplifting chorus of The Outhere Brothers, begging you to “put your arms around me girl” (and so on and so forth).

We may have made that *fact* up (fake news!) but, there’s no denying that this cream is causing a furore. Pronounced ‘boom boom’, this best-smelling body cream defies succinct description. The scent is sensational – like holidays and piña coladas and coconut rolled into one heavenly cocktail of gorgeousness. It’s totally intoxicating and sparked a ‘smelling frenzy’ when the first tub circulated Team CB.

It’s been likened to ‘body care crack’ and is the closest you’ll get to a trip to Rio (without booking a flight). Bringing South American sunshine to your bathroom, this rich, skin-nourishing lotion feeds, firms and fortifies – transforming scaly, sun-starved limbs into the silky-smooth (and trouser-phobic!) legs that slink along the Copacabana. 

Enriched with guaraná, a native Amazonian plant which contains super-charged levels of caffeine, this irresistible concoction helps to ‘boost your booty’ and encourage the elimination of those dimple-causing toxins. Great for promoting skin’s ‘stretch’, it works wonders for cellulite and helps to leave skin feeling touchably soft and supple, top to toe. 

Simply massage in (it’s perfect after cleansing with the cheekily entitled {Brazilian 4 Play Moisturizing Shower Cream-Gel}), and really ‘work’ the cream into the areas you want to ‘lift’ (‘bum bum’ and thighs are a must). 

You’ll instantly be swept on an olfactory trip to Rio, and those morning-time blues will be banished. Trust us, it’s the best mood-enhancer we’ve come across (it beats our wake-up caffeine fix), and ensures exposure-ready skin in next-to-no time.

Food for the body and soul? We’ll take two… 


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…