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Break your make up mould with our #MakeMe campaign

Why stick to one make up menu? Beauty should *never* be boring, so whether you feel like you’re stuck in a rut or need inspo to break your go-to make up mould, our {#MakeMe} campaign is designed to inspire and help *everyone* get creative with colour.

Favour a full face? Try switching your high-impact mattes for some luminous textures, soft, barely-there shades and a cute, boyish brow like our dewy-skinned beauties. Or swap tawny tones for some graphic eyeliner, a vibrant lip lacquer or colour-pop shadow to add instant ‘edge’ to your everyday outfit?

We’re proving that with a few tweaks you can make the same ‘look’ work for all – make up isn’t maths and beauty’s not a formula, so join the {#MakeMe} revolution and coordinate your make up with your mood…  

We’re challenging the risk averse to take a few more… well, risks. You wouldn’t wear the same thing everyday, so why approach your make up like a rigid recipe? With so many colours and textures to choose from, be chameleonic and experiment with all the lipsticks, liners, palettes and shadows you have slowly gathering dust in the back of your beauty drawer. The likelihood is that you bought them then felt too afraid to wear them… to which we say ‘Fie’! The beauty world’s your oyster so go forth and get creative!

Need some steer? Ensure you follow us on {Instagram} (there’s lots of make up-centric content coming up), and keep up to speed with the blog where we’ll ‘unpick’ four looks that demonstrate that styles and colours don’t discriminate. No matter your age, taste, or skin tone, your face is YOUR canvas so dress up (or down) and don’t limit yourself to the colours you know or the ‘rules’ you’ve been told… it’s your time to shine with FREE WORLDWIDE SHIPPING on make up*!


*Standard shipping only, applies automatically at checkout. Limited time only. Ends midnight (BST) 08/04/18.

Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…