Beauty News

Unleash your alter ego with the world’s most-mentioned palette

Be still our beating hearts – {Anastasia Beverly Hills} have totally surpassed themselves with {Subculture}. Everything from its tactile teal green velveteen case and mustard yellow (Wes Anderson) lettering to its mesmer-eyes-ing range of shades is prompting palpitations… with good reason.

When it comes to creating the make up we’d form a disorderly queue for, {Anastasia Beverly Hills} takes some beating, having offered up a range of covetable cosmetics that have caused stampedes among beauty fans ({Modern Renaissance Palette} anyone?). Now, everyone’s favourite LA-based beauty maven is back (not a moment too soon!) with a palette that all self-respecting beauty buffs are going gaga over.

Lift the gorgeous velvet (VELVET!) covered lid and you’ll find 14 indie-inspired shades for all manner of statement eye looks. There are earthy brown, moss and terracotta hues, rich metallic bronze and vibrant mustard, olive and teal. A beautiful kaleidoscope of peacock-worthy colours, this gorgeous palette is ideal for channelling your inner ingenue (opt for ‘Cube’, ‘Dawn’ and ‘Roxy’), making like a sultry femme fatale (‘Rowdy’, ‘Axis’ and ‘All Star’) or adopting some full-on ’90s vibes with shades like ‘Untamed’, ‘Edge’ and ‘Destiny’.

It’s too hard to pick a favourite shade… but one of ours has to be ‘Electric’ – a sparkling lime green-gold that’s perfect for getting your ‘Courtney Love’ on. We’re also planning on blending the burgundy ‘All Star’, with cheery apricot ‘New Wave’ and bright white ‘Cube’ for a seriously eye-catching colour combo.

The palette includes a dual-ended brush for precise application and blending, whether it’s a killer cut-crease or a smudged-in ‘liner’ look. And, as you might expect, all the formulas are packed with vibrant pigment (you might see some fall-out so best to prioritise eyes before base). There is a great deal of variation across the shades – some of the mattes are more ‘powdery’ than the shimmery shades – so spend time experimenting with the colours and textures until you’re au fait with the quirks of this wonderful palette. Trust us, its worth the time and effort as the looks you will create with this array of daring shades will let you realise your every alter ego…

Feel free to start drooling…



Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…