Beauty News

The only false eyelashes you need now

What do Kim, Khloe, Kendall and Kylie have in common? Apart from ‘kontouring’, a kick-ass first initial and their ‘momager’? The answer, is {Huda Beauty} – or more specifically, the Instagram-sensation’s self-named range of false eyelashes, which we – {Cult Beauty} – stock in abundance, to fulfil your every false eyelash requirement.

Huda Kattan has amassed 26+ million {Instagram} followers (and counting), and is arguably one of the Middle East’s most influential women – engaging with hundreds of thousands of women worldwide, who subscribe to her YouTube channel for beauty tips, tricks and tutorials.

Her eyelashes sold out within hours of landing on Cult Beauty (we had to place a second order within minutes of official launch), and we can totally understand why. Not only are these lashes easy to apply and comfortable to wear, they’re durable (you can re-use the same pair up to 12 times) and have A-list approval from industry icons (the Kardashians, Jenners, J-Lo and Eva Longoria, to name a few…)

There’s a spectrum of styles to choose from – whether you want something subtle(ish) and understated, full and fluttery or just fancy mega-watt drama, there are 9 pairs, all named after Huda’s closest female friends and relatives.

All of klan Kardashian are super-fans and according to prestigious make up artist {Mary Phillips} (who works with the likes of J-Lo, Chrissy Teigen, Khloe Kardashian, Drew Barrymore and pals), Ms. Lopez has been rocking {Huda Lashes} throughout her stints on American Idol (and looking unfailingly GLAM).

So, with party season imminent (Christmas will be here before you know it!), there’s no better time to unleash your inner diva and ensure you’re looking fl-utterly incredible before the invitations flood your inbox… Just don’t forget the {Lash Glue}…


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...