8 new skin care favourites under £30

If (like us) you’re already giving you bank account serious side-eye *wince*, you’ll be relieved to know your skin needn’t suffer the brunt of your spending… from {Emma Hardie} to {The Ordinary}, we’ve rounded up the best new skin care offerings, and *good news klaxon* – all of them are under £30!

Skin Laundry’s range is great for delicate complexions, caring for upset or easily-offended skin the way you’d care for cashmere, silk or lacy lingerie. The {Purifying Cream Cleanser} – £20 – is ideal if you’re pimple-prone – combatting congestion while respecting equilibrium, to leave your face pristinely clean but never stripped.

Korean brand {Too Cool for School} is beloved by SoKo’s skin care aficionados (no mean feat). Packed with egg white extracts – proven to firm and diminish the look of large pores – the (unappealingly entitled) {Egg Cream Mask} – £19.50 – works wonders for those plagued by clogged or problematic skin types, restoring your complexion to its flawless poreless best in 20 minutes. 

Smelling like Turkish delight, Alpha-H’s heavenly {Essential Cleansing Balm} is an indulgent treat for all complexions. Delectably scented, this velvety balm is ideal for dissolving the ‘day’ – melting make up, dirt and grime while infusing your skin cells with a cocktail of conditioning fatty acids, free radical-fighting antioxidants and softening botanical extracts. It effortlessly makes your bedtime beauty ritual feel spa-like.

Yet to kick-start a lifelong skin care love affair? Ignite a dormant passion with Emma Hardie’s {Moringa Traveller} set – £19 – uniting a miniature (travel-compatible) pot of the incredible Moringa Cleansing Balm with one of Emma’s double-sided cloths and a tube (15ml) of her awesome Age Support Face Cream, this trio is a perfect starter kit for any soon-to-be die-hard Hardie obsessive.

With 30% L-ascorbic acid (a pure form of vitamin C), The Ordinary’s {Vitamin C Suspension 30% in Silicone} – £5.80 – has phenomenal skin-brightening and unifying benefits. With a silky texture, this potent potion tingles upon application (always testament to something doing something), and works best overnight to grant a smooth, ‘glowy’ complexion on awaking.

Quenching thirsty skin with a replenishing blend of hyaluronic acid, aloe vera and niacinamide, Thank You Farmer’s {True Water Deep Toner} – £30 – is basically a pre-serum hydrator, plumping and replenishing cells’ reservoirs to lessen visibility of lines and leave skin feeling beautifully dewy.

Good looking and affordable, NIOD’s skin care offerings are made to be displayed. Seen in every self-respecting guru’s bathroom #shelfie, we’re obsessed with the brand’s fuss-free aesthetic (and impressive efficacy). The {Flavanone Mud} – £29 – works in three phases, to eliminate build-up, fortify barrier function and trigger detoxification. 

Whipped up in the kitchen of its Danish mastermind, Tina Søgaard, {ECOOKING} boasts super-pure ingredients to combat a whole catalogue of common skin complaints. The brand’s {Multi Balm} – £23 – is a cocktail of shea, vitamin E and antibacterial thistle oil to soothe scrapes, alleviate itching and help take the sting out of everyday ‘ouches’. Healing and protective, this is S.O.S. for skin in crisis and is guaranteed to fast become a bathroom cabinet/handbag/desk drawer fixture. 


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…