Beauty Trends

5 K-beauty buys you’ll wonder how you lived without

Sample the latest exports from famously beauty-savvy South Korea and you might well wonder how you’ve managed without them all these years. Delivering the best of the country’s innovative make up and skin care, {K-Beauty} (which stands for Korean Beauty and has nothing to do with the Kardashians, just FYI) has sent experts and bloggers into a fully-fledged frenzy, inspiring no end of rave accolades. 

Often kitsch and cute but always packing a serious punch, we’ve rounded up five of the best K-Beauty buys you’ll quickly wonder how you ever lived without… 

For complexions feeling a little congested, CosRx’s {Silk Finger Balls} are the cutest way to clear skin by removing excess grease and dirt. These 100% silk cocoons may look like little thimbles but don’t be duped by their innocent exterior. Pop a dampened cocoon atop one of your fingers, work it in circles around problem-prone areas (pay close attention to the nose and chin) and you’ll find your visage gently exfoliated and free from pore-clogging dead cells.

Face masks are too-often reserved for elaborate (and rare) pampering sessions, but with Blithe’s {Patting Splash Mask}, the bountiful benefits of a mask are distilled into a quick and convenient daily fix. Especially good for dull, jaded complexions, this brightening blend of citrus, soothing honey and resurfacing lactic acid can be added to a sink full of warm water, then splashed and ‘patted’ into skin, which will be left smooth and luminous.

SkinRx Lab’s {MadeCera Cream} is Korea’s best-loved ‘does-everything’ miracle. Packed in a pretty pink tube (it’s infinitely Instagrammable), this multi-use cream works wonders – apply to stressed skin, cracked cuticles, burns, bites or grazes, to bring rapid relief from irritation while repairing signs of damage.

With {Tattoo Lip Tint}, trend-setting Korean brand {3 Concept Eyes} has come up with an innovative lip enhance that combines the brilliance of stick, gloss and stain in one pretty (millennial!) pink tube. When applied with the doe-foot applicator, this weightless, pigment-rich formula has a stunning sating finish, which wears away over the course of several hours (or quickly if you blur it with your fingertips) to leave a beguiling (bright!) tint in its wake. In four traffic-stopping hues, it’s a great way to complement a sunkissed glow.

Renowned for their obsession with ‘cute’ beauty, TONYMOLY’s adorable range of fruit-shaped handbag must-haves are irresistibly kitsch. Few things make us coo quite like their brilliant (and efficacious) {Magic Food Banana Hand Milk} – a nourishing lotion that keeps your hands velvety soft (and non-sticky) while earning you countless ‘cool points’ with your friends and colleagues. It’s sunshine in a vibrant yellow, fruit-shaped bottle (just don’t accidentally pack this in your lunchbox). 

SHOP K-BEAUTY >>



Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…