Beauty News

Cultivate Your Curls with These Hair-changing Innovations

Making OUAI-ves in the beauty industry, OUAI’s gorgeous {Curl Jelly} could not be more timely. With natural hair textures very firmly back ‘en Vogue’, we’re witnessing an influx of game-changing innovations to help render ringlets more ruly.

With ’70s and ’80s fashions making a (long-overdue!) comeback, it seems fitting that mega-watt ringlets and afro hair styles are bounding from catwalk to sidewalk. With women swapping flat-irons for tongs, or just letting their hair do its ‘thing’, products that promise to tame flyaways and enhance definition are set to go stellar.

Poster girls for perfectly imperfect tresses, Gucci’s SS17 runway celebrated an array of hair types – from loose, tumbling waves to tight perms and crimped coiffs. Considered as much an accessory as Alessandro Michele’s must-have shoes and bags, each hairstyle was unique – and all the better for it.

So, whether you’re blessed with a mermaid-worthy mane, princess-esque ringlets or cool, rock-chick kinks, the new wave (*geddit??*) of heroes will up your mane game…

OUAI Haircare’s {Curl Jelly} is a formidable oil-gel hybrid – hydrating as it combats frizz to grant light hold while maximising separation.

If your hair’s a victim of humidity and needs some serious mane-taming, try REVERIE’s super-natural and nourishing {RAKE Styling Balm} – it’s great for recreating that insouciant ‘French girl’ texture.

Like a bit more ‘grit’? Philip B’s delectably scented {Maui Wowie Beach Mist} is a glorious salt spray, that lends a hint of hold and juuuust the right amount of post-beach grunge. Think Kate Moss at a concert.

And if you’re bewailing your poker straight lengths, you need T3’s {Whirl Styling Wand} – a tourmaline-infused ceramic tong which styles your strands without causing unnecessary tress distress.

Curls prone to breakage? Minimise trauma by sleeping with one of SILKE London’s {Hair Wraps}. The silk keeps hair sleek while extending the time between washes. Ideal for prolonging your style while respecting your ends.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…