Celebrity make up artist and CB Expert Emma Day offered us her tips and tricks for looking fabulous at forty >>
Q. Hi Emma, in your opinion, what are the most common make up mistakes made by women in their forties?
A. It’s really important to update your make up as you get a little older. A lot of women stick to what they know, but this can add years and make you look like you’re stuck in a make up rut. Ditch the heavy eye shadows and switch your matte foundation for a lightweight, luminising tinted moisturiser to even out skin tone whilst blurring fine lines and imperfections.
<< I know I rave about this but Jouer’s Luminizing Moisture Tint is the PERFECT everyday base for everyone, and fulfils the above brief perfectly. It doesn’t smother skin and lends a dewy, youth-i-fying glow that instantly unifies and brightens, whilst protecting against sun and environmental damage with antioxidants and SPF 20! Phew!
RMS Beauty’s Living Luminizer is a little pot of light, adding instant definition to cheekbones and brow bones (it’s also brilliant for streamlining noses). It’s the ultimate pearlescent glow-bestower. >>
A light-reflective concealer is ideal for disguising dark circles and shadows. Try Alison Raffaele’s Incandescence Luminizer to bel-eye any late night endeavours.
Q. What are the forty year olds’ make up must-haves?
A. A good eyebrow kit! It’s around this age that eyebrows naturally start to diminish, so a pair of perfectly sculpted brows will instantly delete years from your face. Try Anastasia Beverly Hills’ Brow Kit, which contains all you need to achieve a face-flattering arch.
<< Curling lashes really opens up the eyes – it only takes a minute but will make an instant difference to how wide-awake you look. Kevyn Aucoin’s Eye Lash Curler is the perfect shape for a gravity-defying, eyebrow-skimming swoop.
Follow with d.j.v.beautenizer’s Fiberwig mascara – a no-flake non-irritating formula that grants lashes age-defying length, without looking false or too the-only-way-is-Essex-esque >>
Swap powder blusher for a creamy formula in a warm pink or apricot shade, to ‘lift’ your complexion with a dewy finish. << try FACE Stockholm’s Creme Blush for a subtle flush >>
A. Neutral shades that enhance your natural colouring are generally most complimentary however, the right shade of red lipstick is timeless – chic and sophisticated whatever your age.
3 Custom Color’s Century in Red Palette contains ten tones and textures of red lipstick, that can be mixed and matched to create a signature shade.
TIP >> Avoid a matte finish and instead, opt for satin or gloss textures that make your pout look plumper.
<< Sunday Riley does a spectrum of muted, face-flattering shades of Prismasilk Eye Colour. We love ‘Casablanca’ (left).
Pair with Anastasia Beverly Hills’ Covet Eyeliner in Steel >>
And there you have it – a make up recipe that’ll knock years off! But don’t forget, if you have any questions for Emma or any of our experts, please email email@example.com or firstname.lastname@example.org and we’ll do our level best to help.