This video gives a lovely insight into why Jouer Cosmetics is such a cool brand. The founder is a practical, professional lady, who also happens to be a single Mum, and this really shows through in the concept. From the slide together packaging (see how this works in the vid) to the lack of extraneous products, the range is brilliantly thought through. It works especially well on older skin as well – something make make up ranges do not. Their tag line is – No make up artist required – and I think it lives up to this in every product Jouer sells.
Christina talks about Jouer Cosmetics
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Verity Douglas
Content EditorVerity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…
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