This video gives a lovely insight into why Jouer Cosmetics is such a cool brand. The founder is a practical, professional lady, who also happens to be a single Mum, and this really shows through in the concept. From the slide together packaging (see how this works in the vid) to the lack of extraneous products, the range is brilliantly thought through. It works especially well on older skin as well – something make make up ranges do not. Their tag line is – No make up artist required – and I think it lives up to this in every product Jouer sells.