Want to repair, hydrate and fortify your hair and reduce breakage? The answer, it turns out, is… beer. (And no, we don’t mean drinking the stuff…) BLEACH London’s Beer Treatment is enriched with yeast beer proteins, which, given their low molecular weight, can penetrate individual hair shafts to deeply condition each individual strand from within, helping to soften, strengthen, repair, detangle and reduce breakage while it hydrates your mane for a glossy, healthy-looking result. Also enriched with B vitamins (B2, B6, B7, B8 and B9) as well as magnesium and selenium, the formula nourishes and protects hair – and it’s vegan and cruelty-free. We’ll drink to that!

Apply to shampooed hair, comb through and massage in. Leave on for 2-3 minutes then rinse thoroughly.

Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. We know it’s not the likeliest of hair care heroes but this deep conditioning treatment is enriched with reparative yeast beer proteins to help soften, strengthen, repair and detangle even the messiest mane. Enriched with vitamins and minerals, this is perfect for the morning after the night before – cheers to gorgeous hair!

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Dimethicone, Cetrimonium Chloride, Hydrolyzed Wheat Protein, Amodimethicone, Isopropyl Alcohol, Panthenol, Polysilicone-18 Cetyl Phosphate, Sodium Benzoate, Parfum (Fragrance), Dimethiconol, Lactic Acid, Alcohol Denat., Propylene Glycol, Trideceth-12, Faex (Yeast) Extract, Phenoxyethanol, Dipropylene Glycol, Caramel, Benzoic Acid, CI 19140 (Yellow 5), Hexyl Cinnamal.