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Amika Bust Your BrassCool Blonde Repair Shampoo
Forget unattainable and exclusive beauty ideals and discover amika. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results whatever your wishes this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too. The brand's Bust Your Brass Shampoo is a blonde's best kept secret as the potent violet tint helps to cleanse and tone brassy hues while strengthening compromised hair for a cool-toned and nourished finish.
Leaping bunny and Vegan certified, amika's Bust Your Brass Shampoo not only aligns with your personal values but it also helps to tone and flush out brassy warm tones, leaving you with beautiful cool, blonde locks.
This ultra-violet shampoo tones unwanted brassy hues, while also repairing hair for stronger, healthier-looking hair prone to less breakage. Perfect for those with blonde, silver or grey barnets, this Holy Grail formula is packed with the brand's bond cure technology (which targets bonds prone to breakage), quinoa protein, plant butters and ultraviolet pigments. Prepare for this purple shampoo keeps your blonde looking cool and strong.
If you are a natural (non-colour treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
If you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
If you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
If you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.
If you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Fragrance/Parfum, PEG-7 Glyceryl Cocoate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Polyquaternium-10, Sodium Chloride, PEG-150 Distearate, PEG-12 Dimethicone, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-150, Stearic Acid, Glycol, Propylene Glycol, Cocoyl Hydroxyethyl Imidazoline, Sodium Glycolate, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Hydrolyzed Keratin, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Ext. Violet 2 (CI 60730)
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
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Amika Bust Your BrassCool Blonde Repair Shampoo
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Forget unattainable and exclusive beauty ideals and discover amika. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results whatever your wishes this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too. The brand's Bust Your Brass Shampoo is a blonde's best kept secret as the potent violet tint helps to cleanse and tone brassy hues while strengthening compromised hair for a cool-toned and nourished finish.
Leaping bunny and Vegan certified, amika's Bust Your Brass Shampoo not only aligns with your personal values but it also helps to tone and flush out brassy warm tones, leaving you with beautiful cool, blonde locks.
This ultra-violet shampoo tones unwanted brassy hues, while also repairing hair for stronger, healthier-looking hair prone to less breakage. Perfect for those with blonde, silver or grey barnets, this Holy Grail formula is packed with the brand's bond cure technology (which targets bonds prone to breakage), quinoa protein, plant butters and ultraviolet pigments. Prepare for this purple shampoo keeps your blonde looking cool and strong.
If you are a natural (non-colour treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
If you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
If you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
If you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.
If you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Fragrance/Parfum, PEG-7 Glyceryl Cocoate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Polyquaternium-10, Sodium Chloride, PEG-150 Distearate, PEG-12 Dimethicone, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-150, Stearic Acid, Glycol, Propylene Glycol, Cocoyl Hydroxyethyl Imidazoline, Sodium Glycolate, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Hydrolyzed Keratin, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Ext. Violet 2 (CI 60730)
- Amika
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
+
from 32.90€
Add both to basket
Customer Reviews
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Fantastic!
I have tried numerous purple shampoos for my highlighted hair (including the purple olaplex) and this is definitely the winner! This is none drying and makes my hair super soft, especially when used with the bust your brass mask. Can definitely see an improvement to the blonde in my hair when I use this. This has knocked the purple olaplex right off the shelf!
Report this reviewDisappointed
Wanted to love this but whilst the colour correction was OK (not great) the shampoo was really hard to wash out and made my hair feel greasy after only a day.ÂÂ
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