In dire need of crunch-free curls? Look no further than Virtue’s Curl-Defining Gel that gently glides through your hair to build, shape, de-frizz and hold the curls you already have — and the ones you never knew existed!

This gel, like the entire curl line, is where innovative science meets new approaches to hair care. Enriched with the all-nourishing Alpha Keratin 60ku, as well as being loaded with heat, colour and pollutant protectors, this gel adds slick and shine to your shafts and protects them against environmental aggressors. Heroing hair-loving ingredients like shea butter esters for optimal hydration, film-forming polymer for flexible long-lasting curl retention and selaginella lepidophylla extract — ‘The Resurrection Plant’ — which quite literally resurrects lifeless locks by restoring and retaining moisture. Free from the bad-for-your-hair chemicals and packaged in a whopping 200ml full-sized bottle, your curls are guaranteed to stay happy and healthy, today, tomorrow and beyond…

Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.

For definition, apply to hair in small sections. For an effortless hold, apply a quarter-size amount to hands, rub together, and scrunch at the ends.

Running in a league of its own, Virtue Curl is the only premium curl line free of the Big Six chemicals — parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colourants. Redefine yours using Virtue’s Curl Defining Gel and achieve noticeable head-turning curls which move without the crisp, crunchy side effects that no one’s a fan of. Jam-packed with transformative vegan proteins, this silky solution to vanishing curls not only styles your hair, but also feeds with an almighty blend of nourishment. Enter: new and improved curls…

Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, AMP-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.