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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.
It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the delicious scent - then rinse away.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
- OUAI
- 300ml
Frequently Bought Together



Total Price: 81.30€
Add both to basket
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.
It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the delicious scent - then rinse away.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
- OUAI
- 300ml
Frequently Bought Together



Total Price: 81.30€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really good
The scent is enormously great as well as the hair after. But not the best one for curly hair.
Report this reviewLove it
The fragnance is amazing and it doesn't irritate the skin. I haven't notice my hair being really shiny, but it always leaves my hair very clean and smooth. I will be purchasing the refill when I run out.
Report this reviewAwesome!
This shampoo does exactly what the description says. My 2C naturally wavy highlighted hair loves it. It cleanses without stripping and adds shine and definition to my natural texture. The smell is quite strong and perfume-y, but it personally love it, smells pretty and luxurious. Highly recommend!
Report this reviewI want this in a perfume!
I contacted The OUAI asking if this scent comes in a perfume and unfortunately it doesn't. The best smell ever. I like the shampoo but sometimes it felt like my hair was super clean, while rinsing it was hard to the touch. But I have ordered the other one for thick hair hoping it is the right for my hair type. PLEASE MAKE THIS INTO A PERFUME 😍
Report this reviewOne of the best shampoos I've used
The smell is so clean and classic with this shampoo. Lathers better than any other shampoo I've used so a little goes a long way. Nothing more to say its a top tier shampoo that provides everything you need.
Report this reviewThe very best
Like its conditioner companion, this shampoo is the only thing that works in my hard water area. Lathers very well and does not strip hair of natural oils. Hair is baby soft and smells divine. Can’t do without.
Report this reviewOne of the best
I have fine hair,but alot of it and after trying a sample of the medium shampoo i decided to order it. First of all the smell is amazing, but the product is also outstanding. It lathers well and your hair is left feeling really clean. I’ll be repurchasing this one
Report this review