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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
The detox your locks have been longing for, OUAI Haircare’s Detox Shampoo works to quickly eliminate build-up (we’re looking at you, Dry Shampoo) to deep clean your hair and ‘unblock’ your clogged follicles. Consider it the hair equivalent of ‘turn it off and on again’.
A once-a-week option for those who're suffering from dry shampoo-dependency, this gentle (but thorough!) shampoo boasts apple cider vinegar to ‘cut through’ product build-up and neutralise shine-compromising hard water deposits. Like ‘descaling’ your strands, this deep-cleansing formula also boasts hydrolysed keratin – great for rebuilding and strengthening brittle or heat-weakened hair – while chelating agents attract heavy metals to leave your hair soft, silky and ready for the week ahead. With the brand's signature 'Melrose Place' fragrance – an intoxicating harmony of rose, lychee, bergamot, cedarwood and white musk – this envelops your headspace with heavenly perfume to keep your head happy while lifting your spirits. Plus, it now comes in a whopping 946ml refill pouch to minimise unnecessary waste.
Thoroughly wet your hair from roots to trips with lukewarm water. Squeeze out any excess moisture and lather a coin-sized 'dollop' of Detox Shampoo in your hands. Part hair using fingers and apply Detox shampoo as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
- Daily Care
- OUAI
- 300ml
- Another Size
Frequently Bought Together



Total Price: 54.86€
Add both to basket
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
The detox your locks have been longing for, OUAI Haircare’s Detox Shampoo works to quickly eliminate build-up (we’re looking at you, Dry Shampoo) to deep clean your hair and ‘unblock’ your clogged follicles. Consider it the hair equivalent of ‘turn it off and on again’.
A once-a-week option for those who're suffering from dry shampoo-dependency, this gentle (but thorough!) shampoo boasts apple cider vinegar to ‘cut through’ product build-up and neutralise shine-compromising hard water deposits. Like ‘descaling’ your strands, this deep-cleansing formula also boasts hydrolysed keratin – great for rebuilding and strengthening brittle or heat-weakened hair – while chelating agents attract heavy metals to leave your hair soft, silky and ready for the week ahead. With the brand's signature 'Melrose Place' fragrance – an intoxicating harmony of rose, lychee, bergamot, cedarwood and white musk – this envelops your headspace with heavenly perfume to keep your head happy while lifting your spirits. Plus, it now comes in a whopping 946ml refill pouch to minimise unnecessary waste.
Thoroughly wet your hair from roots to trips with lukewarm water. Squeeze out any excess moisture and lather a coin-sized 'dollop' of Detox Shampoo in your hands. Part hair using fingers and apply Detox shampoo as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
- Daily Care
- OUAI
- 300ml
- Another Size
Frequently Bought Together



Total Price: 54.86€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great clarifying shampoo
This is a great clarifying shampoo. I have a scalp that is prone to oiliness and flaking, and using this once a week leaves my hair soft, shiny and deep cleansed. I wouldn't use it too often, the other times I wash my hair I use a hydrating shampoo. My friends even noticed how it made my hair looked and feel, so they ordered it and ended up loving it too.
Report this reviewSolid Product
This is the second time I have bought this shampoo. I like the scent and the fact that it is not too heavy; it does not linger which I personally like. It really does feel like it cleans your scalp and hair of build up, so I think it is best fitted for people who regularly use styling products like mousse or hair spray. If you don’t use any of that stuff I think you can do without this product.
Report this reviewYeah...
was so bad literally peeled my skin like got bad dandruff it isn't good literally won't reccomend
Report this reviewAWESOME
It makes my hair so clean and voluminous. I can go 4 days without hair wash thanks to this detox shampoo
Report this reviewGreat
Great shampoo that cleanses my hair really well especially on those days whenever I used lots of try shampoo.
Report this reviewDeep cleans
It leaves your hair feeling so good. Just 4 stars because it doesn't lasts clean for long
Report this reviewI couldn't wait to try it.
I've seen this shampoo recommended a lot on social media. Â I can't wait to try it too. Â It cleans the hair perfectly, leaves it soft and does not dry it out.
Report this reviewAmazing scalp cleaner
This shampoo is amazing for girlies who use more dry shampoo than they should along with oils. Â I use this once or twice a month when my scalp starts to feel gunky. Â It really gets rid of all the product buildup and leaves it squeaky clean It can be a bit drying. Try to only get it on the scalp and rinse from the ends of your hair right away and follow up with a good mask.Â
Report this reviewGreat for clarifying
I don’t use it for every wash since it can be stripping, it’s great at removing build up in your scalp
Report this review