Working to eliminate and tone brassiness while imparting lustrous shine via violet and reflective pearlized pigments, the Bright Blonde Priming Serum also enhances vibrancy, replenishes moisture and provides heat protection.

A delicious blend of watermelon, lychee and edelweiss flower extracts come together to form the ‘Oribe Signature Complex’, which saves strands from oxidative stress and the elements, photoaging (premature ageing from exposure to UV rays), and the deterioration of your natural keratin stores. A proprietary ‘Brightening Complex’ (made with lemon, ginger root and chamomile extracts) optimises the look of your shade and tone while swiftly restoring lost luminosity, while sodium hyaluronate and hydrolyzed hyaluronic acid work to seal in moisture. Lavender flower extract nourishes over-processed, damaged strands while conditioning and adding shine, and prickly pear fruit extract smooths each hair cuticle to soft, strengthen, repair and present elasticity to dry and brittle lengths.

Work through damp hair before styling to protect, tone and hydrate.

NOTE: All packaging except for the pump is recyclable.

If you sport ashy, blonde or highlighted locks, you’ll doubtless be well-acquainted with the likes of purple shampoo, but have you been introduced to Oribe’s Bright Blonde Priming Serum? Made to be used post-bath and pre-style, this restorative formula will brighten your blonde and restore damaged lengths to their former, super-soft glory.

Aqua/Water/Eau, Pentylene Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Glycerin, Dipropylene Glycol, Polyglyceryl-6 Stearate, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Polysilicone-29, Polyquaternium-16, Dimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Benzoate, Citrus Limon (Lemon) Peel Extract, Synthetic Fluorphlogopite, Disodium EDTA, Lauryl Glucoside, Hydrolyzed Hyaluronic Acid, Polyglyceryl-6 Behenate, Salvia Hispanica Seed Extract, Sorbitan Oleate, Chamomilla Recutita (Matricaria) Flower Extract, Trehalose, Caprylyl/Capryl Glucoside, Xylitol, Butylene Glycol, Zingiber Officinale (Ginger) Root Extract, Citric Acid, Quaternium-95, Phenoxyethanol, Ethyl Linoleate, Glycolic Acid, Ethyl Oleate, Lactic Acid, Hydrolyzed Verbascum Thapsus Flower, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Propanediol, Sodium Phosphate, Benzyl Alcohol, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Litchi Chinensis Fruit Extract, Caprylic Acid, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lavandula Angustifolia (Lavender) Flower Extract, Opuntia Tuna Fruit Extract, Viola Odorata Flower Extract, Alcohol, Helianthus Annuus (Sunflower) Extract, Leontopodium Alpinum Extract, Tin Oxide, BHT, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aminomethyl Propanol, Hexyl Cinnamal, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 60730 (Ext. Violet 2).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.