PATTERN
Catering to curly, coily, and tight-textured tresses, Pattern Beauty by Tracee Ellis Ross gives your strands the support they need to be their true self. Powered by the natural hair movement, Pattern searches far and wide to source only the best ingredients that promise to promote juicy and joyful locks.
PATTERN BESTSELLERS
SHOP PATTERN BY COLLECTION
Wash
Give your hair a fresh start with a range of cleansing shampoos and medium to intensive conditioners that hydrate, nourish and restore every curl and coil.
Style
Sculpt your curls to perfection with styling creams, gels and mousses that define and hold every strand in place while delivering on long-lasting moisture.
Treat
Indulge your hair with the TLC it deserves through luxurious, strengthening masks, heavenly scalp-soothing oils and more heroes packed with potent ingredients.
Tools
Discover a range of must-have curly companions that detangle, clump curls and help keep your mane looking its best way past wash day.
DISCOVER PATTERN
MEET TRACEE ELLIS ROSS
From starring in some of the most iconic sitcoms (Girlfriends, we’re looking at you) to empowering our hair care routine, Tracee Ellis Ross took it upon herself to fill the gap in the curly and coily market – leaving no strand behind. Built off the passion of discovering products that gave her hair the support it needed to be its true self, the founder put the magnifying glass on finding suitable products that did her and her communities hair justice. The result? Pattern Beauty by Tracee Ellis Ross.
CLEAN CONSCIOUS
Thoughtful about its packaging, the brand ensure that no Honest beauty products are encased in anything containing PVC or Styrene. Conscious about what it uses, everything is housed in gorgeous recyclable and re-usable packaging; think glass, aluminium, tin and recyclable plastic. Its cartons are also consciously crafted, FSC-certified and made from 100% upcycled materials. Good for you and the environment.
PATTERN POSITIVITY
On a mission to expand how we should communicate, care and celebrate our strands, Pattern Beauty reimagines our hair care vocabulary and the words associated with our beloved curly and coily locks. From dusting to dense the brand remixes, the meaning of them all.