Created by Lauren Wolk-Goldfaden (co-founder of Goldfaden MD, no less), Mini Bloom was formed out of a desire to make trusted skin care for every mama and baby. Seeking to create gentle and effective formulas that are free from irritants, she teamed up with Alicia MooPow-Brammer — a newborn specialist who guides the brand with her knowledge of nurture — to craft skin-loving formulas for your little ones and you.