
Top up your formulas with sustainable (and chic) beauty refills
We're (re)filling you in on our all-new sustainably minded releases: refill pouches of fan-favourite formulas that cut back on plastic *and* cost!

The ultimate guide to beach waves from the bottle
If your tresses are singing out for beachy texture and definition – like the siren you are – then let us introduce you to the effortless styling solutions with *waves* of loyal fans.

The ultimate guide to beach waves from the bottle
If your tresses are singing out for beachy texture and definition – like the siren you are – then let us introduce you to the effortless styling solutions with *waves* of loyal fans.

Jen Atkin on DIY hair care and self-care during covid-19
From treatments and masks to braving your very own quarantine haircut...

Introducing OUAI Haircare's all-new Daily Care line
It's designed for your hair's texture, not concern!
Never heard of biotin? It's probably the answer to your hair prayers
The perfect antidote to fine, fragile or thinning hair, biotin is a key ingredient in several hair care heroes

Save your strands with these summer hair heroes
Save your strands from the ravages wrought by sun, sea and sangria with our favourite tress rescuers…

6 of the best innovations in hair care (and why you are going to *need* them)
You've doubtless heard us (read us!) banging on about the 'hair care revolution' but believe us, it's 'a thing'

5 beauty bosses who are shaking up the industry
Why limit ourselves to one day!? We're celebrating International Women's WEEK by honouring five of our favourite girl bosses

Your hair care problems, solved!
If your hair puts the 'tress' in 'stress' then look no further. We've answered your most common hair care queries so that YOU can show your problematic locks who's boss!