Beauty Trends

The Latest Lipstick Shade The IG Crowd Can’t Get Enough Of

Reminiscent of the murky London sky in mid-winter, the new lip hue du jour has a distinctly smoky smoulder. Yep, grey pouts – from pale dove to thundercloud – are de rigeur; gracing the faces of Instagram’s iconic beauties. 

Not for the faint-hearted, this lip shade makes a statement. It’s a little bit goth with a soupçon of glamour, to add instant ‘edge’ to a classic ensemble. And, it’s more flattering than you might think – if you find a tone to complement your skin tone, you’ll look beautifully aloof (and just a tiny bit ‘Miss Havisham’)… #goalz

War paint for urban warriors, we’ve an array of shades of grey to embolden your beauty look as you slink through the concrete jungle. 

Nearly-black ‘top coats’ are ideal for dipping your toe in the (daunting) water. Lipstick Queen’s {Black Lace Rabbit} has a sexy suggestion of shimmer, to lend depth to your go-to lip tint. Or try Huda’s {Liquid Matte – Special Effects Silver Fox} which has stay-put prowess and looks gorgeous alone, or layered over your favourite Liquid Matte colour.

And if your want a steely pout to match your steely stare, look no further than these long-wear matte formulations: NYX Professional Makeup’s {Liquid Suede Cream Lipstick} comes in ‘Stone Fox’, while Lime Crime’s {Matte Velvetines} in the shade ‘Cement’ has a cool undertone that looks, well… cool.

Fancy something a little more grunge? You can’t go wrong with Rituel de Fille’s {Forbidden Lipstick} in ‘Strange Creature’ – a creamy lipstick with a silvery shade that’s bewitching. Ideal for unleashing your inner ‘weird sister’.

And finally, for those who love a glossy, vinyl vibe, a slick of Surratt’s {Lip Lustre} in ‘Ton’ will lend your lips an edgy, lacquered finish. Worn alone, it grants a see-through hazy varnish, or use on top of your lipstick for a shade-shifting, smoke-and-mirrors veneer.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…