Beauty Trends

The Latest Lipstick Shade The IG Crowd Can’t Get Enough Of

Reminiscent of the murky London sky in mid-winter, the new lip hue du jour has a distinctly smoky smoulder. Yep, grey pouts – from pale dove to thundercloud – are de rigeur; gracing the faces of Instagram’s iconic beauties.

Not for the faint-hearted, this lip shade makes a statement. It’s a little bit goth with a soupçon of glamour, to add instant ‘edge’ to a classic ensemble. And, it’s more flattering than you might think – if you find a tone to complement your skin tone, you’ll look beautifully aloof (and just a tiny bit ‘Miss Havisham’)… #goalz

War paint for urban warriors, we’ve an array of shades of grey to embolden your beauty look as you slink through the concrete jungle.

Nearly-black ‘top coats’ are ideal for dipping your toe in the (daunting) water. Lipstick Queen’s Black Lace Rabbit has a sexy suggestion of shimmer, to lend depth to your go-to lip tint. Or try Huda’s Liquid Matte – Special Effects Silver Fox which has stay-put prowess and looks gorgeous alone, or layered over your favourite Liquid Matte colour.

And if your want a steely pout to match your steely stare, look no further than these long-wear matte formulations: NYX Professional Makeup’s {Liquid Suede Cream Lipstick} comes in ‘Stone Fox’.

Fancy something a little more grunge? You can’t go wrong with Rituel de Fille’s {Forbidden Lipstick} in ‘Strange Creature’ – a creamy lipstick with a silvery shade that’s bewitching. Ideal for unleashing your inner ‘weird sister’.

And finally, for those who love a glossy, vinyl vibe, a slick of Surratt’s {Lip Lustre} in ‘Ton’ will lend your lips an edgy, lacquered finish. Worn alone, it grants a see-through hazy varnish, or use on top of your lipstick for a shade-shifting, smoke-and-mirrors veneer.


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...