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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. Warm, relatable and accessible yet sophisticated, the Eye Wands are vegan, cruelty free, paraben free and gluten free, combining intense pigment payoff with a creamy, easy-to-blend formula that can be used as an eyeshadow, eyeliner or even primer.
Expertly packaged and engineered to stay creamy and pigmented, the Eye Wands are like eyeshadow sticks, but better.
With a one-swipe, multitasking formula that primes and colours, the Eye Wands can be used all over the lid, in the lash line, or in the waterline with its malleable, glide-on formula that gives plenty of play time before drying to an impeccably matte finish. Whether used alone or alongside traditional eyeshadows and whether by a pro or by a novice these sticks stay put for hours. In true VIEVE style, there are eight essential nude shades to choose from (Vanilla, Sand, Camel, Hazelnut, Mahogony and Raven, and introducing the latest java-toned hues, Coffee and Espresso), so you're bound to find something that speaks to you. Inspired by Korean Beauty the wands are even manufactured in Korea with good-to-skin ingredients that'll actually benefit your delicate eye area.
Tap on with fingers or use a brush to build, blend and contour.
Coffee: Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
- VIEVE
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Total Price: A$75.24
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. Warm, relatable and accessible yet sophisticated, the Eye Wands are vegan, cruelty free, paraben free and gluten free, combining intense pigment payoff with a creamy, easy-to-blend formula that can be used as an eyeshadow, eyeliner or even primer.
Expertly packaged and engineered to stay creamy and pigmented, the Eye Wands are like eyeshadow sticks, but better.
With a one-swipe, multitasking formula that primes and colours, the Eye Wands can be used all over the lid, in the lash line, or in the waterline with its malleable, glide-on formula that gives plenty of play time before drying to an impeccably matte finish. Whether used alone or alongside traditional eyeshadows and whether by a pro or by a novice these sticks stay put for hours. In true VIEVE style, there are eight essential nude shades to choose from (Vanilla, Sand, Camel, Hazelnut, Mahogony and Raven, and introducing the latest java-toned hues, Coffee and Espresso), so you're bound to find something that speaks to you. Inspired by Korean Beauty the wands are even manufactured in Korea with good-to-skin ingredients that'll actually benefit your delicate eye area.
Tap on with fingers or use a brush to build, blend and contour.
Coffee: Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
- VIEVE
Frequently Bought Together



Total Price: A$75.24
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
good product
Good product but definitely not my favourite from Vieve. It's quite fragile : I received it broken at the base but it's ok if you open it with caution. I love the color (shade Sand) as it match prefectly with my skin and if I use oil juste before, it does not dries my skin so maybe I will purchase "Camel".
Report this reviewCoffee
I love everything from vieve, and this one also. Beautiful colour, stays for a long time, matt, no crease, but for me , it is slightly difficult to spread over lid. At once, I wanted it to use as an eye liner, but I find some difficulty to spread it because it seems to be wide. Anyway, it perfect . I want to buy other colours also.
Report this revieweasy to use
I use it for cut crease and it’s fantastic, I recommend it for sure!Â
Report this reviewNothing to write home about
As much as I love Jamie, and really wanted to be wow-ed by this wand she recommends, I have to say - the crowd went mild. It does even out the tone of the eyelid, but as far as a primer, I've had much better. My eyeshadow creases within a couple of hours, and I have to be really careful with how much of the product I apply. In addition, the packaging itself is cheap, and does not feel luxurious at all. While this is not an obligatory trait, for that pricing, I would expect something at least somewhat better.
Report this reviewFantastic
the eyeshadow is really fantastic the color is full, intense, it fades perfectly and lasts for the whole day I love it
Report this reviewGood prodoct
These eyewands are so multifunctional! You can use them on it’s own or as a base or as a primer!
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VIEVE Eye Wand
