To supercharge this serum with advanced anti-ageing ability, The Ordinary includes a high concentration of two ‘next generation’ retinoids - hydroxypinacolone reinoate and pure retinol, proven to be more effective than standard retinol formulations. Granactive Retinoid 2% Emulsion is a lightweight, milky-textured serum that works hard to target visible signs of ageing, while remaining gentle enough to avoid the irritation caused by some retinoid products. Lost elasticity, fine lines, wrinkles, pigmentation and uneven skin tone are all easy targets for this superlative skin saviour.

Apply a few drops to face in the evening as part of your skin care regimen. Take care not to stray too near to the delicate eye area if you have sensitive eyes - and do not use with other retinoid treatments. Use sun protection in the morning.

It's worth noting that when pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

Supercharged with a high concentration of two ‘next generation retinoids’ (more effective than standard retinoids), this lightweight serum is the perfect antidote to common signs of ageing. Heroically hardworking – yet astonishingly gentle – this targets everything from fine lines and wrinkles to uneven skin tone, to prolong your skin's youthful 'bounce' and radiance.

Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Dimethyl Isosorbide, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan Gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Behentrimonium Chloride, Potassium Citrate, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin